For Founders
No one backs a founder they cannot find.
Investors and reporters vet you in a browser tab. We make you worth the meeting, clean up the failed-startup ghosts, and build the footprint a raise deserves.
An investor runs your name before the numbers
A partner forwards your deck to an associate. Before anyone reads a slide, someone opens a new tab and searches your name. They check LinkedIn, skim Crunchbase, and increasingly ask ChatGPT or Perplexity what to make of you and the company. That two-minute search sets the tone of the meeting before you say a word. The same reflex fires when a senior hire weighs your offer or a reporter decides whether you are worth a callback.
Most founders have not looked at their own results since they last touched a LinkedIn headline. The search turns up a thin profile, a dormant account, or a previous company that did not work out. None of it is fatal on its own. But it introduces doubt right when you need certainty. We treat your search results as part of the company you are building. This helps diligence land in your favor.
Built for the stage you are actually at
A complete, honest picture of what the internet already says about you. For a founder, that means mapping what an investor, a recruit, or a customer finds today for your name and the company. We set a clear picture of what the record should say before the next round or the next hire. Removal and correction where content needs to come down. Wikipedia pages built, corrected, and kept accurate. Reviews and local presence where customers are deciding. Websites and profiles that earn authority. And guides for anyone who wants to do part of it themselves.
That includes personal reputation management, press placements that position you as an operator with a track record, and Wikipedia development once the company has earned the coverage to support it. We keep watch long after the primary work concludes. We track your standing in search results and monitor what AI assistants say about you. Our team looks for edits to key pages and watches the conversations shaping your public perception. We act quickly on these changes to catch new problems early instead of finding them late. During an active raise, that means catching a Glassdoor post or a Reddit thread before it reaches a partner meeting.
When a bad week cannot define the story
A viral post, a co-founder dispute, or a failed round becoming public. We move fast so one bad week does not define the search results for years.
Case studies for founders are being finalized and will publish here.
Be worth the meeting before it starts.
Tell us where you stand and what is coming up. A raise, a launch, a hire. We will be honest about what it takes.
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