Service / Search and AI optimization
You can rank on the map and be invisible in AI answers.
Google is one answer now. ChatGPT, Perplexity, and AI Overviews are the others, and they come back with one or two names instead of ten links. We work both halves and show you exactly where you stand on each.
Google stopped being the whole game
You know you should rank higher on Google. What changed is that a growing share of your customers now ask ChatGPT, Perplexity, or Google's own AI answers instead of scrolling a results page, and those systems reply with one or two names rather than ten blue links. Either you are one of the names or you are not in the conversation at all.
Most agencies answer this moment with a monthly retainer and a report full of charts that never quite says what happened. We work the other way, and there is nothing hidden about how: we run the searches, ask the assistants, crawl the site, and tell you straight what can move. Here is each step of that.
What search and AI work costs, before you ask
What it costs, how long it takes, who it fits, and what we will not promise. Read it before you talk to anyone, before you talk to anyone.
Project-scoped, not retainer-by-default. Technical and structural work is a fixed scope; ongoing visibility work is priced monthly against specific targets. The number is agreed before work starts.
Technical fixes land in weeks. Competitive visibility takes three to six months of consistent work. Anyone promising page one in 30 days is selling something else.
- The right pages exist but do not rank where they should
- You want visibility measured against your name and category, not vanity keywords
- You want the work done on properties you own, not rented link schemes
- You want cheap bulk backlinks (we do not sell them and they do not work for long)
- Your site fundamentals are broken (development comes first; we will tell you)
- A technical and content audit of the pages that should represent you
- Structural fixes: titles, schema, internal links, speed
- Content built or rebuilt against the searches that matter
- Monthly position reporting against the agreed target set
We do not guarantee rankings. We build the assets and the structure that earn them, and we show you the movement every month.
01 Research · Where you actually rank, on both engines
First we find out where you actually show up
We start by running the searches your customers run: on Google, on the map, and inside the AI assistants, because those three give different answers more often than you would expect. Showing up on the map but missing from AI answers is the most common gap we find. Almost nobody knows they have it until somebody checks.
Then we crawl your site the way Google does. Page speed, broken links, indexation problems, structure. Those are the technical faults that quietly cost rankings while nobody is looking. We are not guessing at the standard: Google publishes it as Search Essentials, and the speed half is measured against the Core Web Vitals thresholds, which want the main content painted inside 2.5 seconds and interactions answered in 200 milliseconds. Our audit guide publishes the full checklist openly, because the checklist was never the hard part. Doing it is.
02 Plan · The keyword list, with prices next to it
Then the plan goes in writing, in plain English
You get a specific written plan with a timeline: what moves first, what moves later, and what will not move at all. We want you to understand every line of the work being done on your behalf, so if a tactic would not survive a plain explanation of how it works, it is not in the plan. The same operating method drives every engagement, and you can read it in full at how we work.
03 Execute · Technical work and content, at the same time
Then we do the work on both halves at once
The structural work comes first because it is the fastest thing to move: titles, schema, internal links, speed. Those land in weeks. Then content gets built or rebuilt against the searches that actually matter to you, and authority gets earned rather than bought. We do not sell bulk backlinks. They do not work for long.
The AI half runs on the same inputs. We map which sources each major assistant is reading when it answers about your category, restructure the accurate pages so they become the citable reference, and lay the structured data and entity groundwork that lets a model tell who is who. Where the assistants need an independent source rather than your own site, that is press placements. Where the site itself is the problem, the honest answer is a rebuild first. Where the business serves a specific area, the work is local: the map pack, citations, and the profile customers actually see.
What it looks like when both halves move
Two engagements on the record ran through this exact work, and the dates travel with the numbers. First the AI side, a B2B platform in life sciences. The name that comes up most when four major AI assistants answer the category, July 23. Visibility against a fixed panel of buyer questions across four major assistants moved 20% to 42% between June and July, and 6 tracked terms sat at #1 on Google on the July 8 pull.
Then the search side, a two-location clinic whose site we rebuilt. Under 50 clicks from search to 533, and 36,753 impressions, in ten weeks. Brand-and-city searches in both cities came back at #1 on that read. Same business, same category, rebuilt for how search and the assistants read a page.
Visibility scored against a fixed panel of 15 buyer questions across four major AI assistants, re-run on dated cycles; latest read 2026-07-23. Figures reviewed with the client 2026-07-27. Client specifics under NDA. Pre-launch baseline from the clinic prior site; post-launch figures from Search Console, launch 2026-05-16 through 2026-07-21. Regulated category: we report rankings and build work, never treatment outcomes. Client specifics under NDA.
04 Monitor · Because both sides keep changing
Then we keep it current as the ground moves
Monthly position reporting against the target set we agreed, and a monthly capture of what the assistants say when asked about you, tracked over time so a change is visible rather than a surprise. Google ships core updates several times a year and the models revise their answers on their own schedule, which is why the reporting is the product and not a courtesy. If you want the same watch running across reviews, communities, and Wikipedia as well, that is monitoring.
What SEO cannot do
No one can guarantee rankings. Google uses hundreds of factors and changes constantly, and anyone promising page one in two weeks is running tactics that will get you penalized. It also takes time: technical fixes land in weeks, competitive visibility takes three to six months of consistent work, and meaningful revenue impact typically shows up in the four to six month range. Nobody controls what an AI says. We control what it can read. We say that plainly rather than selling around it. Same with the site itself: if the fundamentals are the real problem, development comes first, and you hear that before you pay for search work with nothing solid to stand on.
Clients on the search and AI work
Real names, real words. Both of these came out of work on search results and on what the assistants say about a client.
★★★★★“We were lost trying to manage some negative news coverage about our CEO. The Discoverability Company handled it discreetly and professionally ... Their SEO work was the missing piece. Communication was clear and honest throughout.”
★★★★★“Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.”
Frequently asked questions
How long does SEO take to show results?
Most businesses start seeing measurable movement within 60 to 90 days. That means improved rankings for specific keywords, more organic traffic, or better visibility in local search. Meaningful revenue impact typically shows up in the four to six month range. Anyone promising page one rankings in two weeks is using tactics that will get your site penalized.
How much does SEO cost for a business?
It depends on the scope. A focused local SEO engagement requires less investment than a broader campaign with content creation, link building, and technical work. The technical and structural work is a fixed scope, priced once. Ongoing visibility work is priced monthly against specific targets, with no long-term contract, so we earn it every month. You get the scope and the number before any work begins.
What is the difference between SEO and paid ads?
Paid ads put you at the top of Google the moment you start spending money. The second you stop spending, you disappear. SEO builds organic visibility that persists over time. You earn your position in search results through quality content, technical optimization, and authority signals. The best strategies usually combine both, but SEO is where the long-term value lives. Organic clicks do not cost you anything once you have earned them.
Do I need SEO if I already run Google Ads?
Yes. Google Ads gets you in front of people right now, but you are paying for every single click. SEO captures the same searches without the per-click cost. More importantly, most people skip the ads and click organic results. If you are only running ads, you are invisible to the majority of searchers. SEO and ads work best together, and we run the ad accounts too, on a flat monthly management fee rather than a cut of your spend. If you had to pick one long-term strategy, SEO delivers more value over time.
Can you guarantee first page rankings?
No, and you should run from anyone who does. Google uses hundreds of ranking factors and updates its algorithm constantly. We do the work correctly, transparently, and with your business goals driving every decision. We have a strong track record of getting clients to page one for their target searches, but we never promise something we do not control.
How do you measure SEO success?
We track organic traffic, keyword rankings, click-through rates, and most importantly, leads and revenue tied to organic search. Rankings are nice, but they do not matter if they are not driving business. We set up proper tracking and attribution so you know exactly what SEO is doing for you. Monthly reporting shows what moved, what we worked on, and what is coming next.
Can ChatGPT and AI tools replace SEO?
AI tools are changing how people search, but they are not replacing SEO. ChatGPT, Perplexity, and Gemini pull their answers from the same web content that Google indexes. If your site ranks well and has strong, authoritative content, AI tools will reference you in their responses. We actually see AI search as an additional reason to invest in SEO. The same work that ranks you in Google makes you visible in AI search results.
One picture: where you rank, and where you are absent.
We run the searches, ask the assistants, and crawl your site the way Google does. Technical fixes land in weeks. Competitive visibility takes three to six months, and you hear that before anything is signed.