For businesses / Small Business
You're busy enough running your small business. Let us handle digital marketing.
Customers pick a business from a map listing, a star rating, and now an AI answer. Keeping all three working is its own job. We do that job so you can get back to yours.
Customers decide before they ever call
Someone nearby needs what you sell, right now. They search, glance at the map, check the stars, read the two most recent reviews, and call whoever looks right. The whole decision takes a few seconds. A growing share of them skip the search entirely and ask an AI assistant, which answers with one or two names instead of a page of options. Either you are one of those names or the call goes to somebody else.
You know this pattern because you have used it. You have picked a plumber or a dentist the same way. The hard question is what shows up when the business being judged is yours, and most owners cannot answer it. Checking every listing, every review site, and every AI assistant is a job in itself, and you already have one.
So here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out where you show up
Before we change anything, we run the searches your customers run. Your business name. Your trade plus your town. The quiet “is this place legit” check. We run them on Google, on the map, and in the AI assistants, because those give different answers more often than you would expect. A business can look healthy on the map and be missing from AI answers completely.
Then we audit every listing that mentions you. Wrong hours on one directory, an old address on another, a phone number that rings nowhere. You would never see those contradictions, but Google sees them, and they quietly drag a business down the local results.
02 Plan · Spelled out in plain language
Then we put the plan in plain English
Digital marketing plans have a reputation for being confusing and complicated, and most of them earn it. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We take complicated work and make it simple, and you will understand every line before you say yes to anything.
03 Execute · This is where we shine
Then we handle all of it
A plan is only worth what gets done, and from here the doing is our job. We fix the listings. We build or repair your website. We set up review management so the customers who love your work get asked at the right moment, and new reviews arrive steadily instead of rarely. We write the articles, we run the social posts that carry them, and whatever else the plan calls for, we handle it. You get back to running the business.
The results get measured across the service area, not from one search at the counter. We track map coverage, listing accuracy, review flow, calls from search, and the AI answers that recommend businesses in your category.
04 Monitor · You should not have to watch this
Then we watch it so you do not have to
Search results move. New reviews land, competitors change tactics, AI assistants revise what they say. None of that should be your job to track, so it is ours. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It reads in five minutes.
Watching closely has a second benefit. If something ugly starts moving, a bad review picking up steam or a story spreading faster than it deserves, we are already watching it. We know your footprint, we know your baseline, and we can begin responding the same day. That is what crisis response looks like when the people responding already know the terrain.
Small business owners on working with us
We have worked with people in your business before. The names below are real, and so are the words.
★★★★★“My computer repair shop relies heavily on local customers finding us online, and The Discoverability Company has made a huge difference. They improved our visibility across Google and local listings ... I definitely see more people finding us. They know what they're doing.”
★★★★★“As a small restaurant owner, I've always struggled to keep up with all the online platforms where customers might be looking for us ... We've seen a noticeable uptick in local customer finding us, and our online presence feels so much more polished and consistent now. The team really understood our needs and created a strategy that work for us without breaking the bank.”
★★★★★“Since I began working with The Discoverability Company and Drew Chapin its founder in November 2023, I've seen incredible growth in my personal brand reputation and online visibility. ... I've experienced tangible growth in client inquiries and a noticeable uptick in brand recognition. I continue to work with Drew and his team to this day, and I couldn't be happier with the ongoing results.”
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed ... Perhaps most importantly, every single time I called them, they answered the phone.”
What we'd actually do for small businesses
Also relevant:Search Engine & AI Optimization / Monitoring
Most of the time it is the listing, the reviews, or the hours. We check all three.
The fixes here are usually unglamorous. Hours wrong on three platforms, a review nobody answered, a listing pointing at an old address. We find them, we handle them, and you know the cost before we start.