About / The Discoverability Company
About the firm
A Philadelphia firm, launched in 2024 after Drew Chapin learned the problem the hard way.
Built from a personal mess
Drew co-founded a startup that failed in public. For a long time, the first thing people found when they searched his name was the worst chapter of his life, told by other people. He rebuilt his own online footprint from the ground up. Once that worked, people started asking him to do the same for them. That work became the company. More of that story is on the Meet Drew page.
You should get a say in the draft
Everyone should have a say in how they are presented online. Search engines and AI assistants now write the first draft of your reputation using whatever is easiest to find, not what is true or current. You should get to correct that draft.
We are honest about what is possible. If something cannot come down, we say so on day one instead of selling hope. If there is a cheaper way to get the result, we point you to it. We publish a lot of what we know in our free guides because we do not believe in gatekeeping. Pricing is open, everything a la carte, no retainers, no long contracts. Drew touches every project himself.
We support the people building things
Their work is close to what we do every day: help a new idea get found before anyone knows the name behind it. We sponsor FoundersAlley and its Philadelphia conference as part of that commitment.
We hire for them
Some of our team have been through the criminal justice system. That is not a public-relations move. Someone who has watched a court record cost them a job interview understands this work in a way no one else can. Helping them clean up their search results and move forward is one of the most concrete things we do.
We show up beyond our own hiring. The firm is a three-year sponsor, 2024 through 2026, of the White Collar Support Group, and Drew serves on the steering committee for its annual conference.
Email us if you are an employer curious about second-chance hiring, or if you have been through the system and are looking for work. We are always open to that conversation.
We will tell you what can move before we tell you what it costs.
Straight answers. No retainer pitch. Confidential from the first note.