Service / Advertising management
Your ad account is being graded on the wrong number.
We take over Google and Meta accounts, fix what the reporting counts as a sale, and cut the spend that was never buying anything. Our management fee is flat and monthly, never a percentage of what you spend.
The account looks fine on every report you open
Plenty of businesses running Google Ads are losing money on them and do not know it. The agency that set it up counts add-to-carts as conversions, reports a healthy return, and collects its fee while the actual purchases tell a different story.
Nobody catches this one, because there is no blowup to point at. Just a small loss, over and over, that looks unremarkable on any single report you happen to open. In one account we took over, the worst month reported 672 conversions. Five of them were orders. The dashboard called that month a 13x return. It was 0.31x.
What management costs, before you ask
We communicate openly about everything we handle: how the fee works, how long it takes, who it fits, and what we will not promise. No call required to see it.
Flat monthly management fee, no percentage-of-spend pricing that rewards us for spending your money. The fee is quoted against your account size and channels before anything starts.
The account restructure and measurement fix land in the first two weeks. Efficiency gains compound over the first 60 to 90 days and are reported weekly.
- Your dashboard shows plenty of conversions but the bank account disagrees
- An agency has been running the same structure for years without scrutiny
- You want weekly attention and a monthly report you can actually check
- You want growth at any cost (we optimize for profitable orders, not pretty dashboards)
- You need creative production at scale (we run accounts, not a studio)
- A full account audit, starting with what actually counts as a conversion
- Restructured campaigns separating brand from prospecting
- Weekly search-term reviews, negatives, copy tests, and budget moves
- A monthly report against completed orders and real return, not platform-flattering metrics
We report completed purchases only. If a metric can be inflated by counting browsing as buying, we do not use it.
01 Research · Before we touch a bid
First we find what the account counts as a sale
Every audit starts in the same place: what does this account call a conversion? Google's own conversion tracking will happily count whatever the account was told to count, and most accounts we inherit count add-to-carts, checkout starts, page views, and click-to-calls in the same column as completed orders. Optimizing toward a number that counts browsing builds an account that is very good at generating browsing. We fix the measurement before we touch a single campaign.
Then we read the account again against real purchases. That is usually where the second problem shows up: budget going to search terms that have never produced a sale, month after month, inside campaigns nobody has opened in years.
02 Plan · Priced before anything moves
Then we put the number and the plan in writing
You get it in plain English: which campaigns stay, which get rebuilt, what we expect to happen, and what it costs. Our management fee is a flat monthly amount, quoted against your account size and the channels you run. It is never a percentage of your spend, because a percentage pays us more for spending more of your money. No long contracts, no setup fees, and you approve the number before we start.
Your media budget is separate, and it is yours. You pay the ad platforms directly. We usually recommend starting at $1,000 to $2,500 a month of media, which is enough spend to gather data worth optimizing against. Hyper-local businesses can work with less, and we will tell you what your market actually needs before you commit to a number.
The account that held its orders on half the spend
A household-cleaning brand on Shopify had run Google Ads through an outside agency since 2017, quietly losing money on it. We took control of the account and cut the media budget by more than half without losing a single order per month. The first thing we fixed was what counted as a conversion.
The three figures beside this are the whole result: 54% less media spend at the same monthly order volume, and a tracked return on ad spend that moved 0.80x to 1.94x. The account month by month is written up in same orders, half the ad spend.
03 Execute · Rebuild, then hold the line on spend
Then we work the account every week
The work is the unglamorous kind that compounds. Search terms reviewed and negatives added. Ad copy rewritten and tested against whatever is already running, and written to stand up: the FTC's rule is that an ad must be truthful and non-deceptive and the advertiser needs a reasonable basis for the claim before it runs, and it is your name on the account, not ours. Budget moved toward what converted that week and away from what stopped. Campaigns that no longer earn their keep get paused rather than left to drain. None of it dramatic. All of it every week.
We also stop you paying twice for the same customer. Branded searches are the cheapest traffic a business has, and they are usually being bought inside campaigns built to find new customers. Splitting brand out from prospecting stops the prospecting budget paying premium prices for people who already know you.
04 Monitor · Reported against orders, not proxies
Then we report the number that decides it
A monthly report in plain English: spend, impressions, clicks, conversions, cost per conversion, and return on ad spend, all measured against completed orders. What worked, what did not, and what we are changing next month. No vague charts, and no metric that counts browsing as buying.
We look at the accounts we run every day and push changes every week, so a drift gets caught while it is still small. The completed-orders definition gets re-checked as part of that, because the counting problem has a habit of creeping back the moment a new tag or a new platform integration lands.
What ad management cannot do
Ads buy attention while you are paying for them. Turn the budget off and the traffic stops the same day. That is why we usually run an account alongside search and AI optimization, so something keeps working when the spend pauses. We run accounts rather than a creative studio, so if you need video and design produced at volume, that is somebody else's job and we will say so. And we will not chase growth at any cost: an account can always be made to spend more, and that is rarely the same thing as making it earn more.
Clients on how the work gets handled
Two clients who chose to put their names on it. We do not edit reviews, so both are printed the way they were written, including the line about a late delivery.
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed (I'm a detail oriented person by nature!). Perhaps most importantly, every single time I called them, they answered the phone. The customer service was truly top notch! I highly recommend them to all!”
★★★★★“We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait, though I wish we knew that would be the case ahead of time. I do plan on working with Drew again and encourage you to, too.”
Frequently asked questions
How much should I spend on Google Ads?
It depends on your industry, goals, and competition. We typically recommend a starting media budget of at least $1,000 to $2,500 per month, which is enough spend to gather data worth optimizing against. That budget is what you pay the ad platform, not what you pay us. Lower budgets can work for hyper-local businesses. We will give you a specific recommendation based on your market and goals.
How long does it take to see results from Google Ads?
You will see clicks and impressions immediately. Meaningful optimization takes two to four weeks as we gather data on what is working and what is not. Full campaign maturity typically takes 60 to 90 days. Anyone promising overnight results is not being honest about how advertising platforms work.
Do you manage Meta Ads and other platforms too?
Yes. We manage Google Ads, Meta Ads, and can advise on LinkedIn, TikTok, and other platforms depending on your goals. Most businesses benefit most from Google Ads, which is typically our starting point. We will recommend the platforms that make sense for your specific situation.
What is your pricing for ad management?
Flat monthly management fee, no percentage-of-spend pricing that rewards us for spending your money. The fee is quoted against your account size and channels before anything starts. No long contracts, no setup fees. You only pay while we are actively managing your campaigns.
How is ad management different from SEO?
Ads put you at the top of results immediately, but you pay for every click. SEO builds organic visibility that persists over time without per-click costs. The best strategy usually combines both: ads for immediate traffic while SEO builds in the background. We can help with both.
Will I have access to my own ad accounts?
Absolutely. You own your accounts. We manage them on your behalf, but you always have full access and ownership. If we ever part ways, your accounts, data, and campaigns go with you. We never hold your accounts hostage.
How do you report on ad performance?
Monthly reports with clear metrics: spend, impressions, clicks, conversions, cost per conversion, and return on ad spend. No vague charts. We tell you what worked, what did not, and what we are changing next month. You will understand every number.
We start with what your account counts as a conversion.
It is the first place the numbers go wrong. The restructure and the measurement fix land inside two weeks, and the monthly report counts completed orders and real return. The management fee is flat, never a percentage of your spend.