Ad accounts waste money quietly
A campaign launches, the monthly report looks respectable, and nobody notices that budgets drifted or acquisition cost climbed.
Paid media needs frequent human attention because the platforms are engineered to spend the budget, not protect it. Automated bidding will happily optimize toward the wrong conversion event for months if nobody checks.
One account: spend down 54%, orders held
On a neglected account we took over, active management cut media spend by 54% while order volume held.
Cost per completed order improved 2.1 times. That came from watching the account daily, understanding which campaigns produced real orders rather than tracked events, and making disciplined cuts instead of waiting for a monthly meeting. Every account we manage gets that same attention.
PPC management is small corrections made often: a bid checked, a budget shifted, a losing ad paused. Those corrections add up.
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Show us the account
Your ad spend should have a person watching it closely enough to notice when the story changes.
We manage Google and Meta campaigns around business outcomes, with plain reporting and frequent decisions.
Management covers the whole account: campaign structure, budgets, bids, audiences, ads, and the exclusions that keep your ad spend off queries that never convert. Search terms get reviewed and pruned, not set and forgotten.
The fee is flat and published before work starts. Percentage-of-spend pricing pays an agency to keep budgets high; flat pricing pays us to make the account work. No retainer, no long contract.
Two things we can't do: decide what a click costs, or make a weak offer convert. Everything else in the account is ours to fix.