Most websites are built to look nice and sit there. They check a box. We build websites to perform. Every site we produce is designed to rank in Google, feed accurate information to AI assistants, and serve a specific business or personal branding goal. We use modern frameworks that load fast, score well on performance metrics, and avoid the constant maintenance and security patching that WordPress demands. Pricing starts at $1,500 for a landing page, $2,500 for a personal site, and $5,000 for a full business site. We charge no monthly hosting fees. You pay no recurring charges unless you want ongoing management.
Personal brand websites
Read our personal website guide for the full breakdown. A personal brand website is a critical digital asset. It is the one property on the internet you fully control. It ranks for your name and tells your story the way you want it told. When someone Googles your name, your personal website should be one of the first results they see. When an AI assistant answers questions about you, your website should be the primary source it draws from. Without one, you leave your online narrative to LinkedIn, data brokers, and whatever random content happens to rank.
We build personal websites engineered for discoverability. The technical foundation includes proper meta tags, structured data, schema markup, semantic HTML, XML sitemaps, and fast load times. We include an llms.txt file and structured content architecture so AI crawlers from ChatGPT, Perplexity, and Google Gemini parse your information accurately. The content covers your professional background, achievements, areas of expertise, and the narrative you want to control. We write every page to rank for the keywords that matter most to your reputation.
Most personal brand websites we build include a homepage, an about page, a resume or credentials page, and additional pages tailored to your situation. If you are an executive, that might include a board memberships page and a media appearances page. If you are a professional in private practice, it might include a services page and a publications page. We structure the site around the information most important to the people searching your name.
Personal brand websites start at $2,500 and are typically live within 2 to 3 weeks. The site is yours to own permanently with no recurring charges. If you want it to serve double duty as a reputation management tool, pair it with our SEO services and AI optimization. Or talk to us.
Business websites
A business website needs to do three things. It must rank in search for the terms your customers use. It must establish credibility so visitors trust you. It must convert those visitors into leads or customers. Many business websites fail at all three. They rely on bloated WordPress templates, load slowly, lack an SEO foundation, and remain invisible to Google and AI assistants. The business owner then wonders why the website fails to drive traffic or generate leads.
We build business websites on modern, fast frameworks that score well on Google's Core Web Vitals. We build every page with proper heading structure, structured data, and semantic HTML so search engines understand exactly what your business does and where you do it. Use our business website SEO checklist to see the full list of what we build into every site. For local businesses, we include local SEO elements like service area pages, Google Business Profile integration, and location-specific content. For service businesses, we build individual service pages designed to rank for the specific terms your potential customers search.
The AI layer is equally important. When someone asks ChatGPT or Perplexity to recommend a business in your category, those systems look for well-structured websites with clear descriptions of services, locations, and credentials. We build every business website for AI discoverability. We use structured data, FAQ sections, and content architecture that AI systems parse and cite. The goal is to make your business visible in traditional search and AI-powered discovery.
Business websites start at $5,000 and are typically live within 3 to 5 weeks. The investment includes design, development, content structure, SEO foundation, and AI optimization. Ongoing content marketing and SEO management are available as separate engagements. We recommend pairing the website with our SEO services for businesses that want to compete for high-volume search terms. Or reach out.
Landing pages and microsites
Landing pages and microsites serve a different purpose than a full website. They are single-purpose properties designed to rank for a specific keyword, promote a specific product or event, or serve as a conversion point for a specific campaign. They are fast to build and focused in scope. They are often the most cost-effective way to capture search traffic for a targeted term without rebuilding your entire web presence.
We build landing pages for a variety of use cases. Reputation management clients often need a microsite that ranks for their name and pushes down negative content. Businesses launching a new product or service need a landing page that ranks for the relevant search terms and converts visitors into buyers. Professionals launching a book, course, or speaking engagement need a focused page that drives registrations or sales. In each case, the page is built with the same SEO and AI optimization standards we apply to full websites.
Microsites can also serve as strategic assets in a broader discoverability campaign. A separate domain targeting a specific keyword phrase can rank independently from your main website and give you an additional position on the first page of Google. We use this approach regularly for reputation management clients who need to control as many first-page results as possible. Each microsite is a lightweight, fast-loading property with proper structured data and AI-readable content.
Landing pages start at $1,500. Microsites with multiple pages start at $2,500. Both are typically live within a week. If you are not sure whether you need a full website or a focused landing page, tell us your goal and we will recommend the right approach. Learn more about how web properties fit into an AI optimization strategy, or book a confidential conversation.
This is part of our broader execute phase, the hands-on work of removing what should not be there and building what should.