Discoverability everywhere / Search / AI / Voice
We build digital footprints for founders, startups, executives, brands, public figures, authors, lawyers, doctors, surgeons, dentists, financial advisors, real estate agents, restaurants, small businesses, e-commerce brands, nonprofits, podcasters, political campaigns, job seekers, individuals, justice-impacted people, people after bankruptcy, people after divorce, sports agents, pro athletes, entertainers, and personal injury attorneys.
People look you up before they call, buy, or invest. Our work makes what they find current and correct, from Google to ChatGPT.
The first answer in search.
The name AI cites.
A first page that gets it right.
Services
We can help you on every step of your
digital discoverability journey.
A properly structured personal or business site that serves as the primary property you own outright.
Search Engine & AI Optimization We'll help you be the first answer on search and AI.Rank the pages that should represent you, and be the answer ChatGPT and AI Overviews give.
Advertising Management We manage your ads in a way that compounds progress.We run your Google and Meta ad accounts, with weekly changes and monthly reporting to prove it.
Press Placements Get the coverage you and your company deserve.Coverage in real outlets that rank on page one and feed the citations AI models read.
Removals & Suppression Remove old news stories and unwanted noise.Removing what should not be there and suppressing what cannot, from court records to imposter sites.
Monitoring Be the first to know.Continuous watch across search, AI, and community platforms, with every change reported to you plainly.
For
We have a solution
for (almost) everybody.
Investors run your name before they open the deck. Meet them with your story.
StartupsThe product works. Now the market needs to find it, and you.
Executives and LeadersBoards read your results before your resume. Make sure they meet the current you.
Companies and BrandsCorporate buyers vet you in search and AI first. What they find decides the call.
Public Figures and CreatorsYour audience meets you through a results page. It ought to tell the truth.
AuthorsReaders google you before they buy the book. Put your work out front.
LawyersNobody hires an attorney blind. Clients read the whole first page, so win it.
DoctorsA star rating and one search result. That is how patients choose. Make both count.
SurgeonsReferrals still get googled. The results that lead ought to reflect your practice.
DentistsOne loud one-star review can outrank years of care. Fixing what leads comes first.
Financial AdvisorsPeople hand money to names they can verify. Put your credentials where they look first.
Real EstateBuyers pick an agent off page one of Google. Lead with your closings.
RestaurantsDiners decide from a map pin and a few reviews. We make both work.
Small BusinessYour competitors have marketing teams. You have us. Search evens the odds.
E-commerceShoppers check reviews and results before checkout. Both need to hold up.
NonprofitsDonors do their homework before they give. Make sure it checks out.
Podcasters → poddiscoWe get the show found across search, apps, and AI, through poddisco.
Open poddisco Political CampaignsOpposition research is coming either way. Know what is out there before they do.
Job SeekersRecruiters search your name before your resume. Bring the results up to date.
IndividualsYou do not need a company to deserve an accurate result. We build it anyway.
Justice-ImpactedA case that is over does not get to lead. We build who you are now.
After BankruptcyA public filing does not have to be the headline. We rebuild your current standing.
After DivorceCourt filings follow people around online. Yours does not have to. That is fixable.
Sports AgentsYou vet prospects and sell client names. We run the diligence both directions.
AthletesNIL money rides on a name search. We protect the brand behind it.
EntertainersA name search is part of your casting reel now. Show them the work.
Personal Injury AttorneysOne of the most competitive searches in the country. We hold the ground you pay for.
How we work
Research. Plan. Execute. Monitor.
Four phases, every engagement. A cleanup and a from-scratch build both run the same way.
- 01
Research
We find what lives in the nooks and crannies of the internet. Before we touch anything, we know everything.
- 02
Plan
A plan in black and white. What can move, what cannot, what it costs, how long it takes.
- 03
Execute
We do the work. Done means live, verified, and shown to you.
- 04
Monitor & Maintain
If someone edits your Wikipedia page, the alert is in your inbox within 120 seconds. Reputation is a posture, not a project.
Proof
Testimonials and case studies.
AI answers, 20% to 53%
AI-answer visibility from 20% to 53% across four major assistants.
Read the case Case studySame orders, half the ad spend.
54% less media spend at the same monthly order volume.
Read the case Case studyFrom invisible to page one.
Under 50 clicks from search to 533, and 36,753 impressions, in ten weeks.
Read the case Case studyPutting a bankruptcy behind you.
Six page-one bankruptcy results to zero in three months.
Read the case Case studyExpunged, but Google never found out
The #1 result for her name gone in 8 days; 0 of 281 checked aggregator records were hers.
Read the case Case studyAn imposter site, dead in days, not months
A pixel-for-pixel imposter site offline in days, not months.
Read the case Case studyReclaiming a footprint after a federal case
Nine negative page-one results to zero in six months.
Read the case Case studyDiscoverable from day one
Over 90% of page one owned and positive within 60 days of launch.
Read the case“We were lost trying to manage some negative news coverage about our CEO. The Discoverability Company handled it discreetly and professionally, suppressing old links and building a new narrative for us. Their SEO work was the missing piece. Communication was clear and honest throughout.”
“As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. Drew has a deep background in, and an innate understanding about, what people need and care about. This informs his advice and wisdom about branding, marketing, visibility, efficiency and the economics of doing business in a highly competitive market such as law. He has helped us stand out. I give him credit for a large part of our success”
“I've been exceptionally impressed with Drew. His knowledge and commitment surpassed my expectations. He's well-versed in numerous concepts that can solve web-related challenges in a reasonable and timely manner. Be grateful if you're lucky enough to come across their work and team up with them!!”
“Drew is by far the most knowledgeable and reliable person with whom I've worked with in this space. When I left my old firm in 2022, and they posted negative reviews and other junk about me on their site, he advised me each step of the way about handling it. And it worked and continues to work beautifully! His knowledge of the media and how to position your firm is second to non! There aren't enough kudos that i could give him!!!!”
Meet Drew
I can help you build an online footprint you're proud of. I know because I've done it for myself.
For years, a search for my name returned the greatest hits of my biggest failures. Page one, every time. Anyone who typed my name into Google got the worst week of my life served back in half a second, and there was no customer service line to call about it. So I learned the mechanics. I rebuilt my own footprint piece by piece until what came up caught up with reality, and that rebuild became the process every client gets.