The Discoverability Company

Discoverability everywhere  /  Search  /  AI  /  Voice

We build digital footprints
for founders, executives, brands, public figures, authors, lawyers, doctors, surgeons, dentists, financial advisors, real estate agents, restaurants, small businesses, e-commerce brands, nonprofits, podcasters, political campaigns, job seekers, individuals, justice-impacted people, people after bankruptcy, people after divorce, sports agents, pro athletes, entertainers, and personal injury attorneys.

We'll help you build an infrastructure that has you or your business front and center everywhere people live, work, and play online.

The first answer in search.
The name AI cites.
An online footprint that represents you.

Below is exactly how we operate, step by step, whether you are cleaning up a problem or building from scratch. Not sure you fit into one of these boxes? Just e-mail us.

01

Research

A complete, honest picture of what the internet already says about you.

Before we touch anything, we build a full picture of your presence online. Public records, court filings, old social posts, news that fell out of Google but never left the web, forgotten profiles, and who is actually targeting you or your business.

02

Plan

A plan tailored to you.

We are not spam, and we do not chase cheap backlinks. We build a specific plan for your situation, treat it with the confidentiality it deserves, and tell you plainly what it will take.

See how we compare to the big firms
03

Execute

Getting it done: removal, rebuilding, and getting found.

Removal and correction where content needs to come down. Wikipedia pages built, corrected, and kept accurate. Reviews and local presence where customers are deciding. Websites and profiles that earn authority. And guides for anyone who wants to do part of it themselves.

04

Monitor & Maintain

We'll stay on top of it long after the work is done.

We keep watch long after the primary work concludes. We track your standing in search results and monitor what AI assistants say about you. Our team looks for edits to key pages and watches the conversations shaping your public perception. We act quickly on these changes to catch new problems early instead of finding them late.

Case study

A founder's bankruptcy case, off page one

Bankruptcy and fraud coverage, none of it removable at the source, suppressed off page one and replaced with the founder’s real work.

See the case studies
Case study

Taming a runaway e-commerce ad spend

A negative return on Google Ads under two prior agencies turned into 2.1x to 18x by campaign, on roughly a third of the prior spend.

See the case studies
Case study

From zero to the top of Google Maps

A local service business slipping out of the map pack. We rebuilt the profile per location and the review cadence, and recovered visibility.

See the case studies
Case study

Clearing the record after a federal case

Court coverage and aggregator pages dominating a name search, pushed off page one and replaced with an accurate first impression.

See the case studies
Case study

A new business, discoverable from day one

A founder and brand that owned their search results from launch, before anyone else could define them.

See the case studies

We were lost trying to manage some negative news coverage about our CEO. The Discoverability Company handled it discreetly and professionally, suppressing old links and building a new narrative for us. Their SEO work was the missing piece. Communication was clear and honest throughout.

Jacob Foster★★★★★

We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait, though I wish we knew that would be the case ahead of time. I do plan on working with Drew again and encourage you to, too.

Christian Richardson★★★★★

Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed (I'm a detail oriented person by nature!). Perhaps most importantly, every single time I called them, they answered the phone. The customer service was truly top notch! I highly recommend them to all!

Mark★★★★★

I didn’t realize how important my personal search presence was until I started raising funds. The Discoverability Company’s reputation management course gave me the tools to make sure my profile was clean, professional, and easily discoverable. VCs have commented on how polished my digital footprint is.

Hayden Gutierrez★★★★★

We operate on a tight budget, so improving our online presence felt out of reach. The Discoverability Company offered a special discount for non-profits, and their work helped us show up in searches and get noticed by grant funders. Drew Chapin is truly a partner for impact-driven organizations.

Jack Wilson★★★★★

Having legal trouble follow you online can feel impossible to overcome. Drew gave me a free preview of their online reputation management course which gave me the tools and strategy to highlight what’s in front of me and keep the past in the past. The difference this has had on my life is black and white…… really incredible.

Carlos Davis★★★★★

I started The Discoverability Company in Philadelphia because I kept meeting the same person: a good operator who was invisible online, or worse, misrepresented, with no team and no time to fix it.

Before this, I spent close to two decades in go-to-market roles at Microsoft, as the first business hire at Feathr, and building the business behind Jomboy Media. I became an angel investor through Hustle Fund and completed an AI business fellowship at Perplexity, which is where it became clear how much AI was about to change who gets found at all.

I did not learn this work from a course. Years ago I co-founded a startup that failed publicly, and for a long time the first thing anyone found when they searched my name was the worst chapter of my life. I rebuilt my own footprint from the ground up, which is what I now do for clients.

More About Drew
Drew Chapin, founder of The Discoverability Company, in Philadelphia

Four things I promise every client:

Quality over quantity

We take on a small number of engagements at a time, so your project gets senior attention instead of a queue.

Transparent and direct

We tell you the truth upfront about what will not move. We would rather lose work than oversell it.

Clear, upfront pricing

A la carte, no retainers, no long contracts. You see the number before we begin, and it is published openly.

Discreet by default

Reputation work is sensitive. Your situation, and the fact that you hired anyone at all, stays between us.

You should be comfortable with how you appear online.
We can help.

Start the conversation

A confidential, one-on-one conversation. We will tell you honestly whether we are the right firm for it.