The Discoverability Company: Online Reputation Management, Court Record Removal, and AI Search Visibility
Your digital fixer
We help people and businesses
take control of what the internet
says about them.
What Is Discoverability?
Discoverability is how easily and accurately you can be found and understood online. When someone searches your name or your company, on Google and now through AI assistants like ChatGPT and Perplexity, what they find there shapes what they do next: whether to hire you, invest, buy, or trust you.
We named the company after it because that first page of results is the modern first impression, and most people never scroll past it. Discoverability is the work of making sure what shows up is accurate, current, and yours: removing what does not belong, and building what does.
Who We Work With
From people rebuilding after something hard to companies protecting a brand. If you are online, we have a way to help.
Individuals
Executives, public figures, and anyone who wants their name to reflect who they actually are.
Learn moreLocal Businesses
Own the map pack, the reviews, and the local searches that bring customers in the door.
Learn moreE-Commerce
Win the branded search around your store so the traffic you pay for actually converts.
Learn moreStartups
Build the founder and brand footprint your company deserves, from day one.
Learn moreHow We Help
Pick one thing or the whole problem. A la carte, no retainers.
Court Record Removal
Court records, arrests, and dockets pulled off Google. A la carte, no retainers.
Learn moreContent & Data Removal
Mugshots, data-broker listings, and complaint pages, removed at the source.
Learn moreOnline Reputation Management
Take back the first page of your name and keep it that way.
Learn moreLocal & Small-Business SEO
Own the map pack, the reviews, and the searches that drive revenue.
Learn moreAI Search Presence
Control what ChatGPT, Gemini, Perplexity, and Claude say about you.
Learn moreWikipedia & Knowledge Panel
Establish the verified entity Google and the AI assistants trust.
Learn moreCase Studies
The work is confidential, so the names stay private. The results do not. Anonymized.
Local Small Business: From Zero to #1 on Google Maps
Local service businesses that went from invisible to owning the map pack in their city.
Read the case studyTaming a Runaway E-Commerce Ad Spend
A consumer brand that turned wasted Google Ads budget into profitable, branded conversions.
Read the case studyA Founder's Bankruptcy, Off Page One
Removing legal-aggregator listings and burying bankruptcy news that was costing a founder clients.
Read the case studyClearing the Record After a Federal Case
Taking back the first page for someone rebuilding, so the past stopped being the headline.
Read the case studyHow We Work
A la carte, start to finish. No retainers, no contracts. You know the price before we begin, and Drew reviews every project.
- 01
Free, Confidential Analysis
We look at exactly what shows up when someone searches you, and tell you straight what is fixable and what is not.
- 02
Scope & Quote
A la carte and fixed. You approve the price before any work starts. No retainers, no surprise invoices.
- 03
We Do the Work
A specialist runs it day to day. Drew reviews every project weekly and stays accountable. A proud second-chance employer.
- 04
You See the Results
Clear reporting on what moved, with the same honesty we started with. If something is not working, we tell you.
Who you work with
Every Project Runs Through Drew.
Drew Chapin founded The Discoverability Company and reviews every engagement personally, even when a specialist handles the day to day. Before this he spent close to two decades in go-to-market roles across Microsoft, Jomboy Media, and Perplexity, and he mentors founders at the Founder Institute. When you hire us, the person who builds your strategy stays accountable for the result.
Meet Drew ChapinWhat Clients Say
Verified reviews from Trustpilot, where we hold a 4.6 TrustScore.
We were lost trying to manage some negative news coverage about our CEO. The Discoverability Company handled it discreetly and professionally, suppressing old links and building a new narrative for us. Their SEO work was the missing piece. Communication was clear and honest throughout.
We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait, though I wish we knew that would be the case ahead of time. I do plan on working with Drew again and encourage you to, too.
Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed (I'm a detail oriented person by nature!). Perhaps most importantly, every single time I called them, they answered the phone. The customer service was truly top notch! I highly recommend them to all!
I didn’t realize how important my personal search presence was until I started raising funds. The Discoverability Company’s reputation management course gave me the tools to make sure my profile was clean, professional, and easily discoverable. VCs have commented on how polished my digital footprint is.
We operate on a tight budget, so improving our online presence felt out of reach. The Discoverability Company offered a special discount for non-profits, and their work helped us show up in searches and get noticed by grant funders. Drew Chapin is truly a partner for impact-driven organizations.
Having legal trouble follow you online can feel impossible to overcome. Drew gave me a free preview of their online reputation management course which gave me the tools and strategy to highlight what’s in front of me and keep the past in the past. The difference this has had on my life is black and white…… really incredible.
No VC will fund a founder they can’t find online. Before starting my pre-seed round, I used The Discoverability Company’s course to establish my personal online reputation as a startup founder. The process was easy, and now my search results reflect my story.
Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.
Working with The Discoverability Company was an absolute joy. Drew is one of the most knowledgeable and professional individuals I've had the pleasure of working with. He took the time to understand what I was looking for and my business needs. I can't recommend Drew and The Discovery Company enough, and I look forward to working with them again in the future.
As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. Drew has a deep background in, and an innate understanding about, what people need and care about. This informs his advice and wisdom about branding, marketing, visibility, efficiency and the economics of doing business in a highly competitive market such as law. He has helped us stand out. I give him credit for a large part of our success
We were lost trying to manage some negative news coverage about our CEO. The Discoverability Company handled it discreetly and professionally, suppressing old links and building a new narrative for us. Their SEO work was the missing piece. Communication was clear and honest throughout.
We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait, though I wish we knew that would be the case ahead of time. I do plan on working with Drew again and encourage you to, too.
Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed (I'm a detail oriented person by nature!). Perhaps most importantly, every single time I called them, they answered the phone. The customer service was truly top notch! I highly recommend them to all!
I didn’t realize how important my personal search presence was until I started raising funds. The Discoverability Company’s reputation management course gave me the tools to make sure my profile was clean, professional, and easily discoverable. VCs have commented on how polished my digital footprint is.
We operate on a tight budget, so improving our online presence felt out of reach. The Discoverability Company offered a special discount for non-profits, and their work helped us show up in searches and get noticed by grant funders. Drew Chapin is truly a partner for impact-driven organizations.
Having legal trouble follow you online can feel impossible to overcome. Drew gave me a free preview of their online reputation management course which gave me the tools and strategy to highlight what’s in front of me and keep the past in the past. The difference this has had on my life is black and white…… really incredible.
No VC will fund a founder they can’t find online. Before starting my pre-seed round, I used The Discoverability Company’s course to establish my personal online reputation as a startup founder. The process was easy, and now my search results reflect my story.
Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.
Working with The Discoverability Company was an absolute joy. Drew is one of the most knowledgeable and professional individuals I've had the pleasure of working with. He took the time to understand what I was looking for and my business needs. I can't recommend Drew and The Discovery Company enough, and I look forward to working with them again in the future.
As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. Drew has a deep background in, and an innate understanding about, what people need and care about. This informs his advice and wisdom about branding, marketing, visibility, efficiency and the economics of doing business in a highly competitive market such as law. He has helped us stand out. I give him credit for a large part of our success
The Discoverability Company has been a game-changer for our online presence. We're a DTC brand that sold 90% through Insta, though we knew we needed to be visible across platforms. Had no idea where to start because all of these other platforms have such specific rules and best practices. We heard Reddit was the place to be - good luck figuring that out on your own. Drew and The Discoverability Company team set us up on everything from social media to AI platforms, and the results speak for themselves. They genuinely care about our success.
Starting my own consulting business was intimidating, especially because I'd had an online presence from a past career that didn't quite fit my desired online narrative. The Discoverability Company helped me clean up hold content and build a fresh, professional profile on Google, LinkedIn, and video platforms. They knew exactly what I needed and handled everything with care and expertise. My clients now find me quickly, and I have control over my online image. Highly recommend them to anyone rebranding or starting fresh.
My computer repair shop relies heavily on local customers finding us online, and The Discoverability Company has made a huge difference. They improved our visibility across Google and local listings, and even helped me optimize us for voice searches (which is something I hadn't even thought about!) I couldn't be happier with their service, and I definitely see more people finding us. They know what they're doing.
I can’t say enough positive things about the incredible work Discoverability is doing. Their dedication to helping and coaching people and small business owners who have been marginalized or affected by malicious legal trauma is truly transformative. Discoverability steps in where many feel lost and overwhelmed, providing the tools and strategies needed to regain control and rebuild reputations. The team is compassionate, highly skilled, and committed to putting good people back in the driver’s seat of their lives. They understand the complexities of navigating the aftermath of legal and reputational damage and work tirelessly to restore confidence and agency to those they help. For anyone facing these unique challenges, Discoverability is a lifeline, empowering individuals to reclaim their stories, rebuild their brands, and move forward with resilience and renewed purpose. Their approach is not only professional but also deeply empathetic, making a real difference in the lives of those they support. Highly recommend!
I've been exceptionally impressed with Drew. His knowledge and commitment surpassed my expectations. He's well-versed in numerous concepts that can solve web-related challenges in a reasonable and timely manner. Be grateful if you're lucky enough to come across their work and team up with them!!
As a small restaurant owner, I've always struggled to keep up with all the online platforms where customers might be looking for us. It seems like every month there's a new one that we suddenly have to care about, and they're all eager to charge extra to make sure they're done right. Annoying. The Discoverability Company helped us get visible not only on Google and Yelp but even on voice assistants like Siri and Alexa! We've seen a noticeable uptick in local customer finding us, and our online presence feels so much more polished and consistent now. The team really understood our needs and created a strategy that work for us without breaking the bank. They might look like they only work with big companies but they have small business plans... ask about them.
Drew is by far the most knowledgeable and reliable person with whom I've worked with in this space. When I left my old firm in 2022, and they posted negative reviews and other junk about me on their site, he advised me each step of the way about handling it. And it worked and continues to work beautifully! His knowledge of the media and how to position your firm is second to non! There aren't enough kudos that i could give him!!!!
Drew Chapin’s digital technical skills are top-notch, but what truly sets him apart is his ability to strategically deploy these talents. His understanding of how to use technology not only to solve problems but to drive real marketing results is remarkable. He approaches projects with a marketing mindset that maximizes impact and makes the technology work harder for your goals. If you’re looking for someone who brings both tech savvy and sharp marketing insight, Drew and The Discovery Company are the perfect choice.
Launching my own brand after a career change felt daunting because of some outdated online profiles. The Discoverability company helped me not only clean up old results but also establish a new presence that truly reflects who I am today. They optimized everything from social profiles to search visibility, and it's made such a difference in how clients perceive me. I now have confidence that when people search for me, they're seeing the right information. Can't thank them enough for their help!
Since I began working with The Discoverability Company and Drew Chapin its founder in November 2023, I’ve seen incredible growth in my personal brand reputation and online visibility. Drew's team brought exceptional expertise and strategic insight, helping elevate my consulting business in ways I couldn't have done on my own. Not only have they significantly boosted my SEO, but they have also guided me through building a stronger, more impactful personal brand. The results speak for themselves—I’ve experienced tangible growth in client inquiries and a noticeable uptick in brand recognition. I continue to work with Drew and his team to this day, and I couldn’t be happier with the ongoing results. Highly recommended for anyone looking to enhance their brand and online presence!
The Discoverability Company has been a game-changer for our online presence. We're a DTC brand that sold 90% through Insta, though we knew we needed to be visible across platforms. Had no idea where to start because all of these other platforms have such specific rules and best practices. We heard Reddit was the place to be - good luck figuring that out on your own. Drew and The Discoverability Company team set us up on everything from social media to AI platforms, and the results speak for themselves. They genuinely care about our success.
Starting my own consulting business was intimidating, especially because I'd had an online presence from a past career that didn't quite fit my desired online narrative. The Discoverability Company helped me clean up hold content and build a fresh, professional profile on Google, LinkedIn, and video platforms. They knew exactly what I needed and handled everything with care and expertise. My clients now find me quickly, and I have control over my online image. Highly recommend them to anyone rebranding or starting fresh.
My computer repair shop relies heavily on local customers finding us online, and The Discoverability Company has made a huge difference. They improved our visibility across Google and local listings, and even helped me optimize us for voice searches (which is something I hadn't even thought about!) I couldn't be happier with their service, and I definitely see more people finding us. They know what they're doing.
I can’t say enough positive things about the incredible work Discoverability is doing. Their dedication to helping and coaching people and small business owners who have been marginalized or affected by malicious legal trauma is truly transformative. Discoverability steps in where many feel lost and overwhelmed, providing the tools and strategies needed to regain control and rebuild reputations. The team is compassionate, highly skilled, and committed to putting good people back in the driver’s seat of their lives. They understand the complexities of navigating the aftermath of legal and reputational damage and work tirelessly to restore confidence and agency to those they help. For anyone facing these unique challenges, Discoverability is a lifeline, empowering individuals to reclaim their stories, rebuild their brands, and move forward with resilience and renewed purpose. Their approach is not only professional but also deeply empathetic, making a real difference in the lives of those they support. Highly recommend!
I've been exceptionally impressed with Drew. His knowledge and commitment surpassed my expectations. He's well-versed in numerous concepts that can solve web-related challenges in a reasonable and timely manner. Be grateful if you're lucky enough to come across their work and team up with them!!
As a small restaurant owner, I've always struggled to keep up with all the online platforms where customers might be looking for us. It seems like every month there's a new one that we suddenly have to care about, and they're all eager to charge extra to make sure they're done right. Annoying. The Discoverability Company helped us get visible not only on Google and Yelp but even on voice assistants like Siri and Alexa! We've seen a noticeable uptick in local customer finding us, and our online presence feels so much more polished and consistent now. The team really understood our needs and created a strategy that work for us without breaking the bank. They might look like they only work with big companies but they have small business plans... ask about them.
Drew is by far the most knowledgeable and reliable person with whom I've worked with in this space. When I left my old firm in 2022, and they posted negative reviews and other junk about me on their site, he advised me each step of the way about handling it. And it worked and continues to work beautifully! His knowledge of the media and how to position your firm is second to non! There aren't enough kudos that i could give him!!!!
Drew Chapin’s digital technical skills are top-notch, but what truly sets him apart is his ability to strategically deploy these talents. His understanding of how to use technology not only to solve problems but to drive real marketing results is remarkable. He approaches projects with a marketing mindset that maximizes impact and makes the technology work harder for your goals. If you’re looking for someone who brings both tech savvy and sharp marketing insight, Drew and The Discovery Company are the perfect choice.
Launching my own brand after a career change felt daunting because of some outdated online profiles. The Discoverability company helped me not only clean up old results but also establish a new presence that truly reflects who I am today. They optimized everything from social profiles to search visibility, and it's made such a difference in how clients perceive me. I now have confidence that when people search for me, they're seeing the right information. Can't thank them enough for their help!
Since I began working with The Discoverability Company and Drew Chapin its founder in November 2023, I’ve seen incredible growth in my personal brand reputation and online visibility. Drew's team brought exceptional expertise and strategic insight, helping elevate my consulting business in ways I couldn't have done on my own. Not only have they significantly boosted my SEO, but they have also guided me through building a stronger, more impactful personal brand. The results speak for themselves—I’ve experienced tangible growth in client inquiries and a noticeable uptick in brand recognition. I continue to work with Drew and his team to this day, and I couldn’t be happier with the ongoing results. Highly recommended for anyone looking to enhance their brand and online presence!
Common Questions
What does it cost?
A la carte, no retainers. You pay for specific work, like a court-record removal or a reputation build, and you approve the price before we start. No long-term contracts. Our cost guide has real ranges.
Can you actually remove things from Google?
Often, yes. Court-record aggregators, mugshot sites, data brokers, and anything that breaks a platform's own rules can frequently be removed at the source. What cannot be removed, we suppress by ranking stronger content above it. We tell you which path yours needs on day one.
How long does it take?
Depends on the job. Removals from aggregator sites often run 7 to 30 days. Reputation and suppression work usually shows real movement in 30 to 90 days. We give you honest timelines, not promises.
Is this confidential?
Completely. Reputation work is private. We never name clients, and every case study we publish is anonymized.
Do you guarantee removal or rankings?
No, and be wary of anyone who does. Nobody controls Google or third-party sites outright. We are honest on day one about what is removable, what is suppressible, and what is not worth your money.
What makes you different?
Most reputation firms run on year-long retainers and quote you based on how panicked you sound on the sales call. We do not. Every job is a fixed, priced project you approve before we start. Drew personally reviews every engagement instead of handing you to an account manager, and we will tell you on day one if something cannot be done, even when saying so costs us the work. We also hire people who have been through the criminal justice system, so on a lot of these cases, someone on our team has lived the exact problem you are trying to fix.
What is discoverability?
Discoverability is how easily and accurately you can be found and understood online. When someone searches your name or your company on Google, or asks an AI assistant about you, what they find there shapes whether they hire, invest, buy, or trust. Reputation management is the work of making sure that result is accurate, current, and yours.
From Our Resources
Straight answers on removal, reputation, and getting found. No gate, no sales pitch.