For people / Your name
What Google says about you.
Somebody searches your name before the offer, the meeting, the listing, or the date. We find what that search returns, take down what can come down, and build what should be leading instead.
What a name search actually returns
You have probably already done this. You typed your own name, read what shows up, and closed the tab. Nothing on that page was wrong enough to fight and nothing was good enough to be proud of, so it stayed exactly as it was, and it is still sitting there the next time somebody else runs the same search.
Page one is a ranking of attention. Google orders results by what other sites published about you and how often those pages were linked to, so one article from years ago can sit above everything you have done since. If you share a name with somebody, it gets harder still, because a search engine is matching a string of characters and has no way to know which of you is which.
An empty first page is an answer too. When a search for your name returns a stale profile, a data broker listing, and several people who are not you, nobody decides that you are private. They decide there is nothing to find, and then they go looking somewhere less careful.
The AI answer arrives before the results do
More of these searches now end in a paragraph instead of a list. Someone asks an assistant who you are, or types your name into Google and reads the summary sitting above the links. Either way the answer is written from whatever pages the model can reach and trust. The paragraph is stated with the same confidence whether it is current or five years stale.
That changes the work in two ways. A result buried on page two is still perfectly readable to a model, so pushing something down is no longer the whole job. And a correction posted where nobody links to it will never reach the answer at all. We check what the assistants say about you by name, keep a record of what they said and when, and treat that answer as a result in its own right.
Where the old records come from
Almost everything people find about themselves and cannot explain traces back to a handful of sources, and each one behaves differently once you know which is which.
Public records are the first. A court filing, a bankruptcy, a divorce, a lien, an arrest that never became a conviction. The filing itself may sit unread on a county website. Then a legal aggregator copies it onto a page built to rank, and keeps that page online long after the case is closed. People-search sites are the second. They assemble your address, phone number, age, and relatives from public and purchased data, publish all of it under your name, and relist it after you opt out.
The third source is you. An old company bio, a profile you abandoned, a press release from two employers ago, a comment left under your full name on a forum that is somehow still indexed. None of it is dramatic on its own. All of it is what a stranger reads first. If you want the whole picture in writing before you decide anything, that is what a digital background check is for.
What we can move, and what we cannot
The question people usually arrive with is whether they can remove their name from Google. Some of it comes down. Data broker listings have opt-out paths and we file them. The aggregators republishing court records have removal processes, and we know which ones answer a properly built request and which ones need a different approach. Where a record was sealed or expunged, we take the order to every site still carrying the case. A page impersonating you can come off the internet entirely.
Some of it will not come down, and you will hear that in the first conversation rather than three months in. A real story from a real newsroom stays up. A conviction that still stands is public record. A review somebody was entitled to write is theirs to keep. In those cases the work is to build and rank accurate, current material until the first page reflects the person you are now. That is slower, it costs more, and we quote it that way.
We would rather lose the work than sell you a removal that was never going to happen. If something is actively moving today, start with crisis communications instead, and we can begin the same day.
Which one are you?
The shape of the work barely changes from one row to the next. What changes is what is already published, who is running the search, and what it costs you when they read the wrong thing first.
Building something
Diligence starts in a browser tab. Investors, boards, reporters, and the people you are trying to hire all run the search before the meeting.
Known in public
Your name is already public, so the only question is which version of it leads. This is also where a Wikipedia page is worth having, and where it does real damage when it is wrong.
Your name is the business
There is a name on the door and it is yours. Clients and patients verify you before the first call, and the review average is part of that verification.
A hard chapter that is over
The case closed. The filing was final. The job ended. None of that changed the first page.
Don't fit in one of these boxes? We can probably still help, and the plan is probably pretty similar.
What the work actually is
People call this personal reputation management. In practice it is some mix of these seven, chosen after we see what your name returns and priced piece by piece before anything starts. Most engagements use more than one.
Some of the ones we can talk about.
Every client here is anonymized, which is the deal we make with all of them. The numbers come from the engagements themselves.
Start with what page one says.
Send us your name and the searches you care about. What comes back is our read of your first page, item by item, with what can come down, what has to be outranked, and a price on each line. Nothing starts until you approve the list, and we never name our clients.