Most podcasts stay hidden inside audio apps because search engines cannot listen to your episodes. We solve this problem through our product called poddisco. It turns your spoken words into structured articles and blog posts. This gives Google and AI tools the exact text they need to index and recommend your show.
Podcast website and SEO
Your podcast hosting platform gives you a basic page with your show name, a description, and a list of episodes. This basic page lacks SEO value. It gives AI systems almost nothing to work with. It fails to rank for the topics you discuss on your show. Our podcast website guide explains what a dedicated podcast site needs. A dedicated website is the foundation of your growth strategy. It houses episode pages with full show notes and transcripts. It includes topic-specific landing pages that rank in Google for the searches your potential listeners make. AI assistants crawl this site to decide which podcasts to recommend.
We build podcast websites designed for discoverability. Every episode gets its own page with structured metadata, detailed show notes, and optional transcripts. We create topic hub pages targeting the broader themes your podcast covers. Someone searching for your topic area can find your show through Google. The site architecture serves both search engine crawlers and AI agents.
Read our complete podcast SEO guide for the full methodology. Ongoing SEO management means we continue optimizing as you publish new episodes. We handle keyword research for episode titles and descriptions, internal linking between related episodes, and technical SEO maintenance. The compound effect is significant. Consistent publishing with proper SEO drives new visitors who are actively searching for the content you produce.
We price podcast website builds and optional monthly SEO management individually. We build on fast, modern frameworks that load quickly and score well on performance metrics Google values. Learn more about our approach at discoverability for podcasters, or get in touch with us.
Podcast press coverage
Press coverage introduces your podcast to audiences who rarely use podcast directories or social media. Our podcast press coverage guide breaks down the strategy. When a publication writes about your show, or when you publish a guest article mentioning your podcast, you reach readers interested in your topic. These readers become listeners. The article keeps ranking in Google and getting cited by AI systems long after publication.
We handle podcast press coverage through our editorial placement network. We identify publications where your podcast story fits naturally. This includes host profiles, roundups of recommended shows, or guest articles where you share expertise. We write the pitch, draft the article, and manage the editorial process through publication. You approve everything before it goes live.
Press coverage builds the third-party credibility AI assistants rely on for recommendations. When someone asks ChatGPT or Perplexity for podcast suggestions, those systems look for signals of authority and relevance. Published articles about your podcast in recognized outlets provide those signals. Well-placed articles help your podcast appear in AI answers.
We price podcast press placements on a per-article basis with no retainers. We recommend starting with a few placements across different publication types to build a base of coverage. You can add more as your show grows. The articles are permanent assets that keep working for you. Learn more about our press placement services, or tell us what you are dealing with.
AI and voice search optimization
The way people discover podcasts is changing. Listeners increasingly ask AI assistants for recommendations. They ask for the best personal finance podcasts or true crime shows covering cold cases. If your show fails to appear in those answers, you miss a growing discovery channel.
AI assistants build recommendations from structured data available across the web. This includes your podcast website, directory listings, press coverage, Wikipedia presence, and other authoritative sources. We optimize these touchpoints. We ensure your podcast description is consistent and keyword-rich across directories. We structure your website content so AI systems easily parse your topic focus, episode catalog, and host credentials. We build the third-party coverage that gives AI systems confidence to recommend your show.
Voice search optimization works similarly. When someone asks Alexa, Siri, or Google Assistant to play a podcast about a topic, the system needs to match your show to that query. This matching relies on metadata, ratings, reviews, and structured content. We optimize these signals so voice assistants find and recommend your show.
AI and voice search optimization are built into everything we do. When we build your podcast website, we structure it for AI. When we place press articles, we target outlets that AI systems reference. When we manage your directory listings, we optimize the metadata for traditional search and AI retrieval. We aim to make your podcast visible everywhere people look for content. Read more about AI optimization, or talk to us.
Your podcast already contains the insights people are looking for online. poddisco simply translates that audio into a format the rest of the internet can read. It handles the heavy writing process for you so you can just focus on recording. This straightforward approach allows your ideas to reach people who might never open a podcast app.
This is part of our broader execute phase, the hands-on work of removing what should not be there and building what should.