What We Do Press Placements
Nobody covers you because you asked. They cover you when there's a story and it lands on the right desk in the right form, so we find the story you already have, take it to the outlets that actually cover your subject, and work it through their editorial process. If we can't place it, you don't pay for it.
Story
We find the development, evidence, or expertise that makes you worth covering right now. If there isn't one yet, we say so.
A story angle backed by source material, or a straight answer that the story isn't there yet.
Outlets
We match it to the trade, regional, and national desks that already cover your subject. No blasting a list and hoping.
A named shortlist of outlets and the placement scope for each.
Outreach
We write the pitch, send it, and handle the back and forth with editors through their process. You never chase a reporter.
A submitted pitch and documented publication decision.
Placement
We confirm the piece when it runs and record where it published. You have the link and we have the receipt.
The published article URL, and no fee at all if the outlet passes.
Examples of our press and launch work
A new business, discoverable from day one.
Most companies think about coverage after something goes wrong, but this one came to us before launch, so the first thing the world found was the story they wanted told, on day one instead of a year in.
Read a recent new business case studyThe name the AI assistants mention most.
People aren't the only ones reading coverage any more, and we built the sources these models draw on, which took a B2B client from one AI answer in five to the most-mentioned name in its category.
Read a recent AI visibility case studyQuestions we get about getting press coverage
What does a placement cost?
$499 to $5,999 per placement, depending on the outlet. If we cannot place the article, you do not pay, which follows from billing per placement instead of per month.
Is this a press release blast?
No. We match a real story to the trade, regional, and national desks that already cover your subject, then work it through their editorial process. A wire blast reaches nobody who was going to write about you anyway.
Do you write the pitch?
Yes. We handle the back and forth with editors, so you aren't managing a reporter relationship on top of your day. You approve the story angle before anything goes out.
Will this help a Wikipedia page?
Almost never, and we won't sell it to you that way, because paid placement fails Wikipedia's independence test by construction and can't become a notability source, no matter which outlet it runs in.
$499 to $5,999 per placement
The fee depends on the publication tier. Regional and industry outlets sit at the lower end, national titles at the higher end.
If we can't place the article, you don't pay.
Start here.
Tell us what happened or what you know that others don't. We will tell you if it is a story before we take a dollar.
Let’s talk