A press release is not a placement
Publishing a press release is easy. Earning coverage from an outlet people trust is different work.
A wire blast creates a short burst of duplicate pages, then evaporates. Reporters, readers, search engines, and AI systems have all learned to ignore it. Durable coverage depends on the story, the timing, and the outlet. That's the work we actually do.
We pitch real reporters for real coverage
We shape a story an outlet would actually publish, match it to the right audience, and tell you when the angle isn't strong enough yet.
Then we pitch real reporters and pursue editorial coverage that stays useful after launch day: credible source material search engines and AI systems can cite, not a stack of paid-looking copies. If the story needs another month of substance, we'll say so.
In press placement services, the pitch is the product. A tight angle, verifiable facts, and timing that helps a reporter say yes.
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If we can't place it, you don't pay
You do not pay for a placement that never happens.
Send us the person, company, announcement, or idea. We'll tell you whether a real editorial path exists and what pursuing it would take.
An engagement opens with the story: what's actually new, who it reaches, and which outlets serve them. You see the pitch before it goes out, and briefings happen before any interview so the quotes hold up.
Payment lands on placement, and the terms are set before pitching starts: target outlets, fee, and what happens if the story stalls. Earned media shouldn't bill like a subscription.
We can't make an outlet run a story, control the angle, or promise timing; editors decide, and reporters write what they verify. Our job is keeping the substance strong enough that saying yes is easy.