What We Do Press Placements
Nobody covers you because you asked. They cover you because there's a story and it landed on the right desk in the right form. We find the story you already have, take it to the outlets that actually cover your subject, and work it through their editorial process. If we can't place it, you don't pay for it.
Story
We find the development, the evidence, or the expertise that makes you worth covering right now, and we tell you honestly if we can't find one yet.
A story angle backed by source material, or a straight answer that the story isn't there yet.
Outlets
We match it to the trade, regional, and national desks that already cover your subject, rather than blasting a list and hoping.
A named shortlist of outlets and the placement scope for each.
Outreach
We write the pitch, send it, and handle the back and forth with editors through their process, so you are never the one chasing a reporter.
A submitted pitch and documented publication decision.
Placement
We confirm the piece when it runs and record where it published, so you have the link and we have the receipt.
The published article URL, and no fee at all if the outlet passes.
Examples of our press and launch work
A new business, discoverable from day one.
Most companies think about coverage after there is a problem. This one came to us before launch, so the first thing the world found was the story they wanted told, on day one rather than a year in.
Read a recent new business case studyThe name the AI assistants mention most.
Coverage is not only read by people any more. Building the sources these models draw on took a B2B client from one AI answer in five to the most-mentioned name in its category.
Read a recent AI visibility case studyQuestions we get about getting press coverage
What does a placement cost?
$499 to $5,999 per placement, depending on the outlet. If we cannot place the article, you do not pay, which follows from billing per placement rather than per month.
Is this a press release blast?
No. We match a real story to the trade, regional, and national desks that already cover your subject, then work it through their editorial process. A wire blast reaches nobody who was going to write about you.
Do you write the pitch?
Yes, and we handle the back and forth with editors, so you are not managing a reporter relationship on top of your day. You approve the story angle before anything goes out.
Will this help a Wikipedia page?
Almost never, and we will not sell it to you that way. Paid placement fails Wikipedia's independence test by construction, so it cannot become a notability source no matter which outlet it runs in.
$499 to $5,999 per placement
The publication tier determines the fee: regional and industry outlets sit at the lower end, national titles at the higher end.
If we cannot place the article, you do not pay.
Start here.
Tell us what happened or what you know that others don't. We will tell you if it is a story before we take a dollar.
Let’s talk