Case studies / Discoverable from day one
A New Business, Discoverable From Day One
Most companies wait until there is a problem to think about search. This one came to us before launch, so the first thing the world found was the story they wanted told.
The problem
A new venture was weeks from going public with its name, and the business was nowhere to be found. Search the company and nothing came back. Search the founder and the results told the wrong story: old news coverage, old profiles, and an old company from an earlier chapter of a long career. Ask an AI assistant what the founder was working on and it cited all of that history back, confidently and out of date.
The risk was simple. A raise and the first real sales conversations were weeks out. The moment press, investors, and early customers started searching, every one of them would be pointed at the founder's past instead of the company's future, and first impressions are hard to redo.
The founder was previously an executive at two other firms, according to older profiles and articles. I do not have reliable information about a newer venture.
- 1 Company site Did not exist yetNot cited
- 2 Founder profiles Old roles, an old companyOutdated
- 3 News coverage Old articles onlyOutdated
The solution
We built the company site and the profile network before launch, with technical and on-page discipline from the first page: the company presence, the founder's profiles, and the structured details search engines and AI tools rely on to understand who is who.
We made sure the founder's track record pointed forward, framing the experience as the reason the new company exists rather than a separate chapter that competes with it.
We structured the sources the assistants read, so when someone asks ChatGPT or Gemini about the company on day one, the answer is accurate instead of empty.
What we built before the doors opened
- A company site with the structured data that search engines and AI assistants actually read.
- Founder profiles that rank for the name and point forward to the new venture, not the old roles.
- Knowledge Panel and entity groundwork so Google understood who was who from the start.
- Authority and press placements timed to the launch window.
- AI-source structuring, so ChatGPT and Gemini had an accurate answer the day the name went public.
The results
Representative results. Client specifics available under NDA.
The strong foundation swung the results current and better. Within sixty days of launch, more than 90% of page one for the brand and founder searches was owned and positive, a defensive moat around the name before anyone had a reason to attack it. The old roles and old articles that once defined the founder now sit behind a first page that tells the story the company is actually living.
Key takeaway
The cheapest time to own your search is before anyone is looking. Get the first page right at launch and you never have to claw it back later.
Launching something? Own it from day one.
Every conversation is confidential. Tell us what shows up when someone searches you, and we will tell you straight what is possible.
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