Case Study / New business A new business, discoverable from day one.
Most companies wait until there is a problem to think about search. This one came to us before launch, so the first thing the world found was the story they wanted told.
Pre-launch
Page one built before the name went public
Day one
Brand and founder search owned at launch
AI-ready
Assistants describe the company correctly
- Before launchThe site, the founder's presence, the profiles, and the source material, all built and indexed while the name was still private.
- Launch dayBrand and founder search already owned by the company's own pages, rather than by directories and scrapers filling an empty result.
- SinceThe assistants describe the company correctly, because the accurate version is the only version that was ever there.
A sequence, not a measurement. There is no before-and-after series here on purpose: the entire point of this engagement was that there was never a bad before-state to chart. Brand and founder results were reviewed weekly through the launch window.
How to read this
Every other case study on this site is a repair job. This one is the version where nothing had to be repaired.
An empty page one is not neutral. Left alone, it gets filled by directories, scrapers, and whoever writes about you first, and then you are spending money arguing with all of it. Doing the work before launch cost a fraction of what any of the repairs on this site cost, because there was nothing to undo.
The problem
A new company with no search footprint at all. An empty page one is not neutral: it gets filled by directories, scrapers, and whoever writes about you first, and then you are arguing with it.
What we did
We built the site, the founder's presence, the profiles, and the source material before the name was public, so the accurate version was already in place when people started looking.
Where it landed
Brand and founder search owned on day one, and the assistants describe the company correctly rather than guessing. Nothing had to be undone later, which is the cheapest version of this work by a wide margin.
The cheapest reputation work is the kind you do before you need it.
How we measured it. Brand and founder results reviewed weekly through the launch window. Client specifics under NDA.
Every case study we publish is anonymized, and every figure on this page came out of the client's own account or a dated live check. We do not publish a number we cannot show you the source of.
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