Who we serve / For Lawyers
You argue for clients all day. Your search results should argue for you.
Every prospective client, referral partner, and opposing counsel looks you up before they engage. What they find is a mix of directory profiles you never wrote, reviews you cannot always answer, and now an AI summary. We manage all of it so it represents the practice you actually run.
Clients vet you before they ever call
The referral still arrives by name. Then the person holding your name types it into a search bar, and what comes back was mostly written by machines. Avvo and Justia built profiles for you from bar records you never reviewed, and for many attorneys those pages rank above the firm's own site. Docket aggregators bind your name to other people's worst moments, so a family lawyer carries strangers' divorces in their results and a defense lawyer carries their clients' charges. Somewhere near the top sits whichever review a stranger chose to leave.
And here is the part that is unique to your profession: when a review is unfair, or comes from someone you never even represented, confidentiality keeps you from responding the way any other business could. The platforms barely verify who is posting. You are the one bound by rules. That mismatch is exactly why reputation is a different discipline for lawyers, and why the do-it-yourself version tends to stall.
So here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what your name returns
Our first work is the searches your next client runs. Your name. Your name plus attorney. Your practice area plus your city. We run them on Google and in the AI assistants, because a growing share of people now ask ChatGPT to recommend a lawyer instead of searching at all, and the assistant answers with two or three names. Either you are one of them or you are absent, and most attorneys have never checked.
Then we audit every page that ranks for you: the unclaimed directory profiles, the bar listings, the old firm affiliation that never got updated, the court records that mention you, and the review that sits at position 1 when a referral checks your name before calling back.
02 Plan · Spelled out in plain language
Then we spell the plan out in plain English
Digital marketing plans have a reputation for being confusing and complicated, and in your industry they come wrapped in promises that should make any lawyer suspicious. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We take complicated work and make it simple. Every piece is scoped separately, in writing, and you approve exactly what gets done before it starts.
03 Execute · This is where we shine
Then we take the laboring oar
We claim and correct the directory profiles first, because they rank whether you tend them or not. We build or repair your website. We set up review management that asks well-served clients for feedback at the right moment, inside the advertising rules, with nothing fabricated, so no single unfair entry defines your average. Where court records attach your name to cases that misrepresent you, we work on that layer too. Articles, press, and whatever else the plan calls for, we handle it. You get back to practicing law.
The results get measured against a documented baseline: which pages rank for your name, which profiles are accurate, which records qualify for action, and how the first page changes over time.
04 Monitor · You should not have to watch this
Then we take over the watching
Your results move on their own docket: new reviews land, directories refresh their scraped data, AI assistants revise what they say about you. Billable hours should not go to tracking any of that, so it becomes our job. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It reads in five minutes.
Watching closely has a second benefit. If something catches fire, a case that draws press attention or a review picking up steam, we are not getting up to speed on the facts. We know your footprint and your baseline, and we can begin responding the same day. That is what crisis response looks like when counsel for your name is already retained.
Attorneys on working with us
We have worked with lawyers and firms before. The names below are real, and so are the words.
★★★★★“As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. ... This informs his advice and wisdom about branding, marketing, visibility, efficiency and the economics of doing business in a highly competitive market such as law. He has helped us stand out.”
★★★★★“When I left my old firm in 2022, and they posted negative reviews and other junk about me on their site, he advised me each step of the way about handling it. And it worked and continues to work beautifully! His knowledge of the media and how to position your firm is second to non!”
Tell us what your name returns.
One conversation. We run the searches a prospective client runs, show you what comes up, and give you the honest read on what can move, item by item. We do not name our clients, and that discretion is part of the point.