Meet the founder I've spent my career making things discoverable.

Two decades of getting good work found

I studied business administration at Vermont State University, started my career at Microsoft on the sales and marketing program, and spent the rest of it on early teams: Feathr, where I was the first business hire, Birthday.App, and Jomboy Media, where I ran e-commerce and business as a Twitter account became a media company. Some went well. Some did not.

Every one of them taught me the same set of things: positioning, audience, message, distribution, and the systems that turn interest into action. That became a full-stack go-to-market skillset. All of it was about making something findable and making it make sense to the person who found it.

I run this firm out of Philadelphia, and I write and speak publicly about startup failure and the cost of “fake it till you make it.”

Then my own name became the problem

I co-founded an advertising technology company, and it failed publicly. Bankruptcy and legal fallout turned the worst chapter of my life into the first result under my name.

It was not one article. It was close to two hundred news stories, plus the press releases, the aggregators that copy them, the legal databases, the industry blogs, and the search results that assembled themselves out of all of it. A footprint that size does not fade. It compounds, and it arrives ahead of you in every meeting, every introduction, and every time somebody looks you up before deciding whether to take your call.

So I rebuilt it, and the rebuild was slow and unglamorous. Removal requests. New pages. Sources earned back one at a time, over months, with no guide and nobody to call. Everything I now do for clients as reputation management, I ran on my own name first.

It worked, and it was humbling. It is also why I do not oversell what this work can do. I know exactly which parts move and which parts you learn to live with, because I found out the expensive way.

Now I do it for people carrying what I carried

I built this firm for people who know what it feels like to be flattened into a search result. Founders, executives, and people whose worst stretch is still the first thing a stranger reads about them.

We also serve businesses, and that part is just as personal to me. I grew up in a small business household in Connecticut, so I watched up close what it costs when the phone does not ring and nobody can tell you why. And I spent my career in startups, which means I know the cold start: you have built something real, and not one person on earth is searching for your name yet.

Those are the same problem wearing different clothes. Somebody cannot find you, or what they find is not you.

How I work

I touch every project. The person shaping your plan is the person answering your email. We keep client situations confidential, anonymize every case study, and do the work in-house rather than reselling somebody else's dashboard.

It is the same reason I put the guides up for free. A lot of this work can be done at low cost or no cost, and when I needed it I could not get a straight answer out of anybody. So the guides say what to send, where to send it, and when it will not work. If reading one saves somebody from hiring us, good.

I will also tell you no. Some results are accurate, fairly sourced, and staying. Some situations need a lawyer, not me. If there is nothing in your search results worth your money, I will say exactly that, because I remember being sold to instead of being told the truth.