Meet Drew
I am Drew Chapin. I run The Discoverability Company out of Philadelphia. We handle what the internet says about you: the search results, the AI answers, the reviews, the court records, every surface where your name turns up before you get the chance to introduce yourself.
I did not come up through marketing. I grew up in New England watching my dad run a computer repair shop he built from nothing. No franchise, no funding, just someone who was good with the machines and figured out the rest as he went. I watched it grow from him alone to a real company with employees and payroll and all the headaches that come with both. My brother runs it now, so I have seen the whole arc, from first customer to handing it to family.
That shop taught me the thing I still see everywhere. Being good at the work and being found for the work are two different skills, and almost nobody has both. My dad never ran an SEO strategy in his life. He earned his reputation one customer at a time, by hand. That works, it is slow, and it falls apart the moment an algorithm is the one deciding who gets recommended.
Before TDC I spent close to two decades in go-to-market. Microsoft, where I saw distribution at real scale. Feathr, where I was the first business hire and had to find the revenue model for a product that did not have customers yet. Jomboy Media, where I helped build the business behind what became one of the biggest independent names in sports media. Somewhere in there I became a Venture Fellow in Hustle Fund's fifth cohort, started angel investing, and started mentoring founders through The Founder Institute and Temple. I also finished an AI business fellowship, which is where it clicked that AI was about to rewrite how anyone gets found at all.
I also co-founded a venture-backed startup that failed. I am not going to launder that into a growth story. What it taught me is the part I actually use: under enough pressure, your judgment quietly leaves the room and you start believing your own narration. I came out of it treating objectivity like equipment you maintain, not a mood you happen to be in. That is most of what I bring to a client's situation that a louder agency will not.
TDC exists because I kept meeting the same person. A genuinely good operator who was invisible online, or worse, misrepresented, with no team to fix it. Big companies have a department for this. Everyone else has one person already doing six jobs. We are the team you do not have.
I touch every project. Even when a specialist runs the day to day, nothing here goes a week without my eyes on it. I set the strategy and my name is on the door, which is the only accountability model I actually trust.
Outside the work, I sit on the steering committee for the White Collar Support Group Conference, because I believe in second chances and have my reasons. I speak at colleges about go-to-market and what building something actually costs. And I still back early-stage founders, because I like watching people make things.
I live in Philadelphia. Most of the days that are not work involve the city, baseball, or a problem I have not figured out yet.
Frequently Asked Questions
Who is Drew Chapin?
Drew Chapin is the founder of The Discoverability Company, a discoverability partner for individuals and businesses based in Philadelphia. He has nearly two decades of go-to-market experience across companies including Microsoft, Jomboy Media, and Perplexity. He works directly with clients to handle what shows up when someone searches their name, court records, reputation, AI answers, search results.
When did Drew start The Discoverability Company?
Drew founded TDC after spending years watching talented people and businesses struggle to get found online. His experience growing up in a small business family in New England, combined with nearly two decades of go-to-market work at companies like Microsoft and Perplexity, gave him a unique perspective on the gap between doing great work and being visible for it.
What is Drew Chapin's business philosophy?
Get to the point, get the work done, get out of the way. Drew does not believe in unnecessary meetings, upsells, or long-term contracts. TDC operates on an a la carte, project-based model. You tell us what you need, we scope it, we execute, and you get back to running your business. No retainers you cannot get out of, no account managers scheduling check-ins to justify a monthly fee.
What is Drew Chapin's professional background?
Drew spent nearly two decades in go-to-market roles at technology companies including Microsoft and several venture-backed startups. He was the first business hire at Feathr and helped build the business side of Jomboy Media. He is a Venture Fellow in Hustle Fund's fifth cohort and an active angel investor. He mentors early-stage founders through The Founder Institute and Temple University, and completed an AI Business Fellowship studying how AI search is reshaping discovery.
Where is Drew Chapin based?
Drew lives and works in Philadelphia, Pennsylvania. The Discoverability Company is headquartered in Philadelphia and serves clients across the United States.
What services does The Discoverability Company offer?
TDC offers online reputation management, court record removal, content removal, search engine optimization, AI search optimization, review management, Wikipedia page creation, press and PR placements, website development, social media management, and podcast growth services. Services are offered on a project basis with a la carte pricing.
Does Drew Chapin work directly with clients?
Drew touches every project, even when one of our specialists is handling the day-to-day execution. There is no project at TDC that Drew does not review at least weekly. He builds the strategy, sets the direction, and stays accountable for the outcome. You are never handed off to someone who does not understand your situation.
Is Drew Chapin involved in any organizations outside of TDC?
Drew is a Venture Fellow in Hustle Fund's fifth cohort and an active angel investor. He mentors early-stage founders through The Founder Institute and Temple University. He sits on the steering committee for the White Collar Support Group Conference. And he speaks at universities and conferences about startup culture, go-to-market strategy, and the hard lessons from failure.