For Financial Advisors & Wealth Managers
They check BrokerCheck before they call you back.
Every prospect and referral runs your name through Google and FINRA's BrokerCheck before the first meeting. We make sure both tell a story a serious investor can trust.
In wealth management, due diligence is the relationship
Nobody moves a large portfolio on a handshake anymore. Before a prospect signs your advisory agreement, they investigate you. They Google your name. They pull your record on FINRA BrokerCheck and the SEC's Investment Adviser Public Disclosure database. They ask the friend who referred you and then they verify what the friend said. By the time you sit across from them, they already have a thesis about who you are. Most of that thesis was built from search results you did not write and may have never seen.
The people doing this homework are exactly the clients you want. High-net-worth households, retirees, business owners after a liquidity event, and the centers of influence who send referrals all share one trait. They are careful. A CPA or estate attorney will not introduce a client to an advisor whose online presence raises a single question. Their own reputation rides on the introduction. The more money is at stake, the more thorough the vetting becomes. This leaves a thin margin for a messy or empty footprint.
Your trustworthiness is the product. A prospect is deciding whether they can trust you with their assets. Search results are where that decision gets made. This happens quietly, often before you know the person exists. If those results are incomplete, outdated, or carry the wrong signal, you lose business you will never be able to trace. The prospect simply chooses the advisor whose name comes back clean.
BrokerCheck, IAPD, and a single disclosure that follows you
BrokerCheck and IAPD exist to be read by exactly the people you are trying to win. They often outrank your own website for your name. That is fine when your record is spotless. It becomes a problem the moment there is a disclosure on it. The regulator's database does not editorialize. A customer dispute that was denied, a settlement your firm paid to make a nuisance complaint disappear, a termination from a prior firm, an old bankruptcy, a tax lien, or an arbitration that went nowhere all appear in the same flat, official language. The disposition lives in fine print. The word disclosure lives in bold.
A prospect reading that page is a consumer. They do not weigh the facts of an expungeable U5 dispute. They do not understand that most customer complaints settle for reasons that have nothing to do with wrongdoing. They see a flag next to your name on a government site. That flag is enough to make a careful person keep looking. The reality of your record and the impression it leaves can be two completely different things. The gap between them is where you lose qualified prospects without ever getting the chance to explain.
We cannot and would not alter a regulatory record. Any firm that promises to scrub BrokerCheck is lying to you. We build the surrounding context so that the official record is read correctly and in proportion. We create authoritative pages and profiles that rank for your name. These tell the full story of your career, your credentials, and your tenure. A single line on a regulator's database is no longer the loudest thing a prospect finds. Where a disclosure is genuinely eligible for expungement, we coordinate with the appropriate counsel. Where it is not, we make sure it sits inside a complete picture rather than standing alone at the top of the page.
Built for the SEC marketing rule
The 2021 amendments to the Investment Advisers Act changed the ground rules for how advisors can market themselves. Testimonials and endorsements are now permitted. Client reviews are finally a tool you can use. They also come with real obligations. These include clear and prominent disclosures about whether the reviewer is a client and whether they were compensated. They require written agreements where compensation is involved, a ban on cherry-picking favorable feedback, and recordkeeping that holds up under examination. Advisors who handle this carelessly create a compliance liability. Those who handle it correctly build a powerful trust signal.
We run review generation and reputation work that respects the rule. That means coordinating with your CCO. We structure solicitation and disclosure language to fit the regulation. We keep the documentation a regulator would ask for. We never engage in the kind of selective, scrubbed presentation the rule was written to prevent. We have done this for clients in heavily regulated fields. We understand that a marketing tactic that creates an examination finding is a failure. The objective is a credible, current, defensible body of feedback, gathered and displayed the right way.
This discipline extends to everything we publish under your name. We work within your firm's advertising review process. We avoid performance claims and language that would trip the rule. We treat your compliance team as a partner. For RIAs, the constraint is the marketing rule. For dually registered or broker-dealer advisors, FINRA's communications standards apply on top of it. We build to whichever regime governs you. The work strengthens your presence without putting your registration at risk.
Identify, build, promote, monitor
We build visibility infrastructure. It runs on four moves. First we identify. A full audit maps what shows up for your name across Google, Bing, and the AI assistants. This includes how your BrokerCheck and IAPD records present, what your firm bio and Form ADV brochure say about you, and which third-party profiles rank. We find what is outdated, missing, damaging, or simply absent. You see the entire picture before we touch anything. Together we set a clear vision for what page one should say about an advisor of your caliber.
Then we build. We create the authoritative assets that establish exactly who you are and what you are known for. This includes a strong personal presence that ranks above the directories, a properly structured professional profile, and thought-leadership content in your specialty. For advisors who meet the notability standard, we pursue a Wikipedia page that functions as a credibility signal serious clients and centers of influence recognize on sight. These are durable assets that rank, get cited, and compound.
Next we promote those assets. Press placements in financial and business publications, the right authority signals, and disciplined content push your strongest material up and the noise down. The algorithms and AI models learn to treat your authoritative story as the definitive one. Suppression of a damaging item is part of this work, handled with dignity. Where a takedown is warranted we pursue it directly. Where it is impossible, we outrank it. Finally, we monitor every surface continuously. A new review, a fresh disclosure update, a forum post, a complaint on a consumer site, or an AI assistant getting your record wrong reaches your inbox quickly.
What ChatGPT, Claude, and Perplexity say about your record
A growing share of the people vetting you start with an AI assistant. They ask if this advisor is trustworthy, what this firm's reputation is, or if there are any complaints against this person. The assistant answers in a confident paragraph assembled from whatever it can find across the open web. That paragraph carries enormous weight because it sounds neutral and authoritative. If your trustworthy footprint is thin, the model fills the gap with directory scraps, a stray disclosure line, or a detail it simply gets wrong and states as fact.
For a financial advisor, a hallucinated complaint or a regulatory item described with the wrong severity is a major liability. It is a confident, plausible-sounding answer delivered to a prospect at the exact moment they are deciding whether to call you. They have no reason to doubt it. We optimize for how these systems retrieve and synthesize information about advisors. We publish clear and consistent material across the sources the models weight most heavily. When someone asks an AI about you, the answer should be accurate, current, and fair. Then we monitor what the assistants actually say. An out-of-date or invented claim repeated to prospects is a standing risk.
This is the modern version of being unlisted. It is happening quietly to advisors who believe a polished website and a clean BrokerCheck record are enough. Being absent or mischaracterized in the AI layer means losing the prospect before they ever reach a surface you control. We work to ensure the answer the machine gives is accurate.
Whether the shingle is yours or the firm's
For an independent advisor or a small RIA, your personal reputation is the entire enterprise. You are the product. Your search results are the storefront a prospect studies before deciding whether to entrust you with their assets. We build a presence that reads like a record of expertise, fiduciary care, and outcomes. The person choosing between you and two other advisors finds a clear and confident reason to choose you. The same work that protects you also wins business. Strong authority content and a clean, well-managed review profile bring qualified prospects in while crowding the noise out.
Inside a larger firm or a broker-dealer, individual advisor reputations roll up into the firm's. A single producer with a messy footprint can quietly cost the practice assets it never knew it was losing. We work at both levels. We support the named advisors and rainmakers whose personal brands drive new relationships. We manage the firm's overall search and review presence so the institution looks as substantial online as the assets it manages. When a referral partner, a prospective client, or a recruiting target searches your name or your firm, the picture should be coherent and commanding from top to bottom.
Our engagements are scoped a la carte. We use clear project pricing. Some advisors need review management built correctly for the marketing rule. Others need a full campaign that combines disclosure context, directory cleanup, press placements, Wikipedia, AI optimization, and continuous monitoring. We scope each piece separately and run it through your compliance process. You approve exactly what gets done, keeping control of both the work and the spend. That structure tends to suit people who manage money for a living.
Deep digital background check for financial advisors
Before a prospect signs an advisory agreement or a center of influence sends a referral, we document exactly what their search turns up. We review your BrokerCheck and IAPD record, your review pattern, and any disclosure with the context most audits miss. Read more about a deep digital background check.
When it cannot wait
A regulatory filing or a former client complaint surfacing at the top of your name search requires immediate action. We document the context and rebuild around it. That is a faster track than the plan above. Our crisis response team exists separately, built to move the moment you call.
Real outcomes, and what clients say.
Let us make sure they find the real you.
Tell us where you stand and what you are worried about. We will be honest about what it takes.
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