Someone looking for help with their own search results pays $1,888 for the standard personal online reputation management package. One time. Not monthly, not a retainer, no hidden fees, and nothing bolted on to inflate it. That covers the one package, not everything we do. Companies are a different piece of work, so we scope those on what the situation needs and get to a number quickly. Anything past what it covers, a court record or a bigger job, gets quoted on its own and you see the number before it starts. Individual removals outside the package are flat per-item, quoted before we file anything.
Removals resolve in days to weeks. Meaningful search movement in 60 to 90 days. A full rebuild with significant negative content runs 6 to 12 months, and we tell you that upfront.
- Your name or brand search shows content that is costing you deals, hires, or customers
- You want one accountable team across removal, building, and monitoring
- You want a scoped project with a price, not an open-ended retainer
- You want a guaranteed outcome on a specific result (nobody can honestly offer that)
- You only need a single item removed (a removal-only service is the right scope)
- A complete map of your first two pages of search: positive, negative, neutral, missing
- A written plan with what can move, what cannot, and what it costs
- Removal and de-indexing requests filed where eligible
- Owned and earned properties built and optimized to hold page one
- Plain-language progress reporting against the original map
We do not guarantee Google will do anything. We promise process, documentation, and honesty about what is achievable before you spend a dollar.
When someone searches your name, whatever shows up becomes your first impression. For many people, that first impression is a court record, a bad review, an outdated news article, or nothing at all. The online reputation management industry has spent years selling expensive monthly retainers that lock people into contracts while delivering vague monitoring reports and filler blog posts. We think that is a terrible way to run a business. We offer a la carte services scoped to your actual situation. You pay for what you need. You see measurable results. You are never stuck in a contract.
We shape what people find when they search for you
We start with a full audit: every result on the first two pages of Google and Bing for your name, your business name, and any other search terms that matter. We identify what is positive, negative, neutral, and missing. From there, we build a strategy to claim as many first-page positions as possible with real properties: sites, articles, placements, profiles. Each one strong enough to hold page one on its own. The goal is a results page you built, that you control, and that accurately represents who you are. Our free scan runs the Google half of that audit right now, item by item, and reads it back to you.
Most reputation firms behave as if Google is the only engine that matters. Bing is the default on most corporate hardware, and its index feeds the AI layer too. ChatGPT reaches the live web through it, and Microsoft Copilot is built on it. We audit, work, and report on both engines on every engagement.
What we can do for you
Search result control. Claim as many first-page positions as possible with real properties you own. Replace random data broker listings, old news articles, and court records with a page that works for you. Those court results are not leaks, which is why they are stubborn: federal dockets are published by the judiciary itself through PACER, and the aggregators build their pages on that feed.
Outrank outdated coverage. Not everything can be removed. News articles, opinion pieces, and some government records are protected speech. When removal is not an option, we build real assets that outrank the negative. The information still exists. What changes is whether it dominates the conversation.
Positive content creation. Every piece built to rank for your name: personal or professional websites, optimized profiles, press features, thought leadership articles, and Wikipedia pages for those who qualify. The narrative is forward-looking, and every piece is substantive and accurate.
AI reputation management. ChatGPT, Perplexity, and Google AI Overviews answer questions about real people every day. If the content about you is negative or incomplete, the AI will repeat it. We optimize your presence specifically for AI retrieval so the answer is accurate and consistent.
The services that do this work
Reputation work on a name is always a mix, never a single service. Here is what you can hire, separately or together. We name the ones your situation actually calls for and price each on its own.
What reputation management cannot do
No one can guarantee Google will remove anything. Google publishes the path for removing personal information from Search, and it is a request judged against their criteria, not a button we get to press. We have a strong track record of removing court records, mugshots, and data broker listings, but we never promise something we do not control. For content that cannot be removed, suppression pushes it down rather than pretending it does not exist. We are honest about what is achievable before you spend a dollar, because a reputation firm that shades the truth is selling you the disease.
What clients say about the work
★★★★★“As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. Drew has a deep background in, and an innate understanding about, what people need and care about. This informs his advice and wisdom about branding, marketing, visibility, efficiency and the economics of doing business in a highly competitive market such as law. He has helped us stand out. I give him credit for a large part of our success”
★★★★★“Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.”
Who this is for
Related resources
- How much does reputation management cost?: a clear breakdown.
- AI search optimization guide: how AI platforms answer questions about you.
- DIY reputation management: what you can do for free.
- Case studies: anonymized, verified results from real engagements.