Case Study / E-commerce Same orders, half the ad spend.
A household-cleaning brand on Shopify had run its Google Ads through an outside agency since 2017, losing money on it. We took the account over. We cut the media budget by more than half and not a single order per month was lost, then rebuilt brand search until every dollar going into it came back more than three times over.
54%
Less media spend, at the same order volume
2.1x
Better cost per completed order
3.18x
Return on ad spend on brand search, rebuilt from 0.80x
The 2024 figure is the account's tracked return on ad spend at the point we took it over. The 2026 figure covers the brand search campaign over the 30 days to 2026-09-07: $434.48 spend against $1,381.76 in tracked conversion value, measured on completed Shopify purchases only, with cart-adds and checkout-starts excluded.
How to read this
When we took the account over, every dollar going in returned 80 cents. Brand search returns 3.18x now. We've tooled and re-tooled that campaign longer than any other, and that's where the compounding shows.
The problem
Since 2017, the account had run on someone else's autopilot. Spend went out every month and orders came in, but nobody had checked whether the two were related, which is exactly how an account graded on clicks alone can look fine for years while it bleeds money.
What we did
We took over and rebuilt the account around completed Shopify purchases, not clicks or cart-adds. Then we cut the media budget by more than half and watched order volume the whole way down, looking for the point where performance actually started to move.
Where it landed
Monthly order volume stayed the same on 54% less media spend. Cost per completed order got 2.1x better. Brand search is the campaign we've rebuilt the most, and it now returns 3.18x on every dollar, which tells you the money we stopped spending had never been buying anything.
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Most ad accounts get graded on clicks. We grade ours on completed orders.
How we measured it. We counted completed Shopify purchases only, with cart-adds and checkout-starts excluded. The 2024 figure is the account-level tracked return on ad spend at takeover. The 2026 figure is the brand search campaign over the 30 days to 2026-09-07, from a live account pull, and the client is anonymized.
Every case study we publish is anonymized, and every figure on this page came out of the client's own account or a dated live check. We do not publish a number we cannot show you the source of.
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