Case Study / E-commerce Same orders, half the ad spend.
A household-cleaning brand on Shopify had run Google Ads through an outside agency since 2017, quietly losing money on it. We took control of the account, cut the media budget by more than half without losing a single order per month, and rebuilt brand search until every dollar going into it came back more than three times over.
54%
Less media spend, at the same order volume
2.1x
Better cost per completed order
3.18x
Return on ad spend on brand search, rebuilt from 0.80x
The 2024 figure is the account's tracked return on ad spend when we took it over. The 2026 figure is the brand search campaign across the 30 days to 2026-09-07: $434.48 spend against $1,381.76 in tracked conversion value. Measured on completed Shopify purchases only; cart-adds and checkout-starts excluded.
How to read this
Every dollar going into the account was returning 80 cents when we took it over. Brand search now returns 3.18x. That is the campaign we have tooled and re-tooled the longest, and it is where the compounding shows up.
The problem
The account had been running on someone else's autopilot since 2017. Spend went out every month, orders came in, and nobody had checked whether the two were related. An account graded on clicks looks fine in that state for years.
What we did
We took the account over and rebuilt it around completed Shopify purchases rather than clicks or cart-adds. Then we cut the media budget by more than half, watching order volume the whole way down to find where performance actually started to move.
Where it landed
Same monthly order volume on 54% less media spend, and cost per completed order 2.1x better. Brand search, the campaign we have rebuilt the most, now returns 3.18x on every dollar. The money we stopped spending was money that had never been buying anything.
Most ad accounts are graded on clicks. We grade them on completed orders.
How we measured it. Completed Shopify purchases only; cart-adds and checkout-starts excluded. 2024 figure is account-level tracked return on ad spend at takeover. 2026 figure is the brand search campaign over the 30 days to 2026-09-07, from a live account pull. Client anonymized.
Every case study we publish is anonymized, and every figure on this page came out of the client's own account or a dated live check. We do not publish a number we cannot show you the source of.
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