What We Do Ad Management
Running Google Ads and Meta is a part-time job nobody has time for, and the platforms change the rules constantly. We take the whole thing off your desk: the competitive research, the campaigns, the creative, and the testing. You get a plan you understand and an account somebody is actually watching.
Plan
We evaluate your current campaigns against your competitors and where digital advertising is heading, then build a complete plan of action: the immediate changes, and a 6 to 18 month roadmap for how the account should evolve.
A written plan covering what we change in week one and where the account is going over the next 6 to 18 months.
Manage
We run the day to day across Google Ads and Meta: budgets, bids, audiences, and testing. We produce the creative too, so you are not the one writing ad copy or cutting images at nine at night.
New ads and creative in rotation, and a dedicated check-in on your account two to three times a week, so you never have to remember to look.
Refine
We read the search terms every week and cut the money going to people who were never going to buy from you. Then we put it back into what is working.
A tighter account every month, with wasted spend moved to the campaigns bringing in real customers.
Report
Once a month we tell you what we spent, what it brought in, and what we changed, in plain language and without the acronyms.
A monthly report you can read in five minutes, and a person who answers when you have a question about it.
Examples of our ad campaign management success
Same orders, half the ad spend.
A Shopify household-cleaning brand had run Google Ads through an outside agency since 2017, quietly losing money. We took the account over and cut media spend 54% at the same monthly order volume, with cost per completed order 2.1x better.
Read a recent e-commerce case studyFrom nearly-invisible to #1 in their market.
A local business almost nobody could find online. We rebuilt the site, corrected the listings, and put paid and organic to work together until they owned the map pack for their market, ahead of competitors who had been advertising against them for years.
Read a recent small business case studyQuestions we get about managing Google and Meta ads
What does ad management cost?
$400 per month or 10% of spend, whichever is higher. That covers the campaign work itself. Your ad budget is separate and is paid straight to Google or Meta, never to us, so you can see exactly what went to media and what went to management.
Do you run Google Ads and Meta, or just one?
Both, and usually together. We run the day to day across Google Ads and Meta: budgets, bids, audiences, creative, and testing. Which one carries more of your budget is a decision we make from your numbers, not a package you pick up front.
Do I keep my ad accounts?
Yes. The accounts stay in your name and you keep full access to them the entire time. If you stop working with us, nothing has to be rebuilt and nothing has to be handed back, because it was never ours to hold. Access is not a bargaining chip and we have never understood agencies that treat it as one. The same goes for the historical performance data sitting inside them.
How long before the numbers move?
The first month is mostly cutting waste, and that part shows up fast. We read the search terms every week and cut the money going to people who were never going to buy from you. Real performance change is usually visible inside two to three months once there is enough data to test on. Anyone quoting you a date instead of a range has not looked at your account.
Clear pricing: $400/month or 10% of ad spend
The management fee is $400 per month or 10% of spend, whichever is higher per month or 10% of spend, whichever is higher. Advertising spend is separate.
Your advertising budget goes straight to Google and Meta. You set it, it stays yours, and it is not part of what you pay us.
Billed monthly, no long-term contract. You can stop any month.
If you are already running ads, we can take over the account you have. You keep ownership of it either way, including the day you leave.
Start here.
Tell us what you sell and what you are spending now across Google Ads and Meta. We will tell you what we would do differently, and what we would leave alone. No charge for that conversation.
Book now Let’s talk