What We Do Ad Management
Running Google Ads and Meta is a part-time job nobody has time for, and the platforms keep changing the rules. We take the whole thing off your desk. That means competitive research, campaigns, creative and testing, and you get a plan you understand plus an account somebody is actually watching.
Plan
We evaluate your current campaigns against your competitors and where digital advertising is heading. Then we build a complete plan of action: the immediate changes, and a 6 to 18 month roadmap for how the account should evolve.
A written plan covering what we change in week one and where the account goes over the next 6 to 18 months.
Manage
We run the day to day across Google Ads and Meta: budgets, bids, audiences, testing. We produce the creative too, so you're not writing ad copy or cutting images at nine at night.
New ads and creative in rotation, and a dedicated check-in on your account two to three times a week, so you never have to remember to look.
Refine
We read the search terms every week and cut the money going to people who were never going to buy from you. Then we put it back into what works.
A tighter account every month, with wasted spend moved to the campaigns bringing in real customers.
Report
Once a month we tell you what we spent, what it brought in, and what we changed. Plain language, no acronyms.
A monthly report you can read in five minutes, and a person who answers when you have a question about it.
Examples of our ad campaign management success
Same orders, half the ad spend.
A Shopify household-cleaning brand had run Google Ads through an outside agency since 2017 and was losing money. We took the account over. We cut media spend 54% at the same monthly order volume, and cost per completed order came out 2.1x better.
Read a recent e-commerce case studyFrom nearly-invisible to #1 in their market.
A local business almost nobody could find online. We rebuilt the site, corrected the listings, and put paid and organic to work together until they owned the map pack for their market, while competitors who'd been advertising against them for years ended up behind.
Read a recent small business case studyQuestions we get about managing Google and Meta ads
What does ad management cost?
$400 per month or 10% of spend, whichever is higher. That covers the campaign work itself, and your ad budget is separate and goes straight to Google or Meta, never to us, so you can see exactly what went to media and what went to management.
Do you run Google Ads and Meta, or just one?
Both, and usually together. We run the day to day across Google Ads and Meta: budgets, bids, audiences, creative, testing. Which one carries more of your budget is a call we make from your numbers. It's not a package you pick up front.
Do I keep my ad accounts?
Yes. The accounts stay in your name and you keep full access the entire time. If you stop working with us, nothing has to be rebuilt and nothing has to be handed back, because it was never ours to hold. Access isn't a bargaining chip, and we've never understood agencies that treat it as one. The same goes for the historical performance data inside them.
How long before the numbers move?
The first month is mostly cutting waste, and that part shows up fast. We read the search terms every week and cut the money going to people who were never going to buy from you, but real performance change usually shows inside two to three months, once there's enough data to test on. Anyone quoting you a date instead of a range hasn't looked at your account.
$400/month or 10% of ad spend
The management fee is $400 per month or 10% of spend, whichever is higher per month or 10% of spend, whichever is higher. Advertising spend is separate.
Your advertising budget goes straight to Google and Meta, so you set it and it stays yours, and it's not part of what you pay us.
Billed monthly, no long-term contract. You can stop any month.
Already running ads? We can take over the account you have. You keep ownership either way, including the day you leave.
Start here.
Tell us what you sell and what you are spending now across Google Ads and Meta. We will tell you what we would do differently, and what we would leave alone. No charge for that conversation.
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