Case Study / Small business From nearly-invisible to #1 in their market.
A Florida weight-loss clinic with two busy locations was drawing about 5,000 search impressions a month and fewer than 50 clicks. It had two location pages, and both sat outside the top 10 for the terms that mattered. We rebuilt the site the way AI reads the web, and the searches followed.
533
Clicks from search in ten weeks, up from under 50
36,753
Search impressions across the same ten weeks
#1
Brand-and-city searches, in both cities
The published figure is 533 clicks across the ten weeks from 2026-05-16 to 2026-07-21. It is expressed here as a monthly rate so it can be compared with the prior site's monthly baseline of under 50. Post-launch data from Search Console.
How to read this
Same business, same two locations, roughly five times the traffic from search. Nothing about the clinic changed. What changed is that search engines could finally tell what it was and where it was.
The problem
Two busy locations, and almost nobody could find either one. The site had two location pages and both ranked outside the top 10 for the terms their customers were actually typing. Roughly 5,000 impressions a month were turning into fewer than 50 clicks.
What we did
We rebuilt the site around how search engines and AI assistants actually read a local business: real location pages, clean technical structure, and content that answers the questions people ask before they book, city by city.
Where it landed
In the ten weeks after launch: 533 clicks from search against 36,753 impressions, and #1 for brand-and-city searches in both cities. The demand had been there the whole time. Nothing was pointing it at them.
We rebuild the site the way search and the assistants actually read it, city by city.
How we measured it. Pre-launch baseline from the clinic's prior site; post-launch figures from Search Console, launch 2026-05-16 through 2026-07-21. Regulated category: we report rankings and build work, never treatment outcomes. Client specifics under NDA.
Every case study we publish is anonymized, and every figure on this page came out of the client's own account or a dated live check. We do not publish a number we cannot show you the source of.
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