Case Study / Small business From nearly-invisible to #1 in their market.
A Florida weight-loss clinic with two busy locations pulled about 5,000 search impressions a month and fewer than 50 clicks. Both of its two location pages sat outside the top 10 for the terms that mattered. We rebuilt the site the way AI reads the web. The searches followed.
533
Clicks from search in ten weeks, up from under 50
36,753
Search impressions across the same ten weeks
#1
Brand-and-city searches, in both cities
The published figure is 533 clicks across the ten weeks from 2026-05-16 to 2026-07-21. We've expressed it as a monthly rate so it lines up with the prior site's monthly baseline of under 50. Post-launch data from Search Console.
How to read this
Same business, same two locations, roughly five times the traffic from search. The clinic itself didn't change. Search engines just finally knew what it was and where it was, and that was enough to move the numbers.
The problem
Two busy locations, and almost nobody could find either. The site had two location pages, and both ranked outside the top 10 for the terms customers were actually typing, which is how roughly 5,000 impressions a month turned into fewer than 50 clicks.
What we did
We rebuilt the site around how search engines and AI assistants actually read a local business. That meant real location pages and clean technical structure, plus content that answers what people ask before they book, city by city, because that's what the assistants quote.
Where it landed
Ten weeks after launch, search brought in 533 clicks against 36,753 impressions, and the clinic hit #1 for brand-and-city searches in both cities. The demand was there all along. Nothing had been pointing it at them.
What does your situation need?
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We rebuild the site the way search and the assistants really read it, city by city.
How we measured it. The pre-launch baseline comes from the clinic's prior site, and post-launch figures come from Search Console, launch 2026-05-16 through 2026-07-21. It's a regulated category. We report rankings and build work, never treatment outcomes. Client specifics under NDA.
Every case study we publish is anonymized, and every figure on this page came out of the client's own account or a dated live check. We do not publish a number we cannot show you the source of.
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