For people / Real Estate
Sellers Google you before they list with you.
You have showings, negotiations, and closings to run. We handle what people find when they search your name, so the search argues for you while you work.
The listing is decided before the doorbell rings
Clients hire a person, not a brokerage. Most sellers talk to more than one agent, and before deciding who gets the listing they run every name through a search. The agent whose results lead with a real website, recent reviews, and clear local knowledge has the advantage. A stale brokerage bio and a profile holding four old reviews cost the meeting. A growing share of clients skip the search entirely and ask an AI assistant for a good agent in their town, and it answers with one or two names instead of a page of options.
This is the part you never see. There is no rejection email that says we searched you and went with someone else. The seller down the block lists with the other agent and you never learn why. Even warm referrals verify you online before they reply, and if the result is thin, the warmth cools. You could track all of this yourself, across every platform and every assistant, but that is a job in itself, and you already have one.
So here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what your market sees
We begin the way a seller begins, with the searches. Your name. Your name plus your town. Best real estate agent in your market. We run them on Google, on the map, and in the AI assistants, because those give different answers more often than you would expect. An agent can look strong on Zillow and be missing from AI answers completely.
Then we audit everything those searches touch. Reviews scattered thin across Google, Zillow, and Realtor.com. A brokerage bio that has not changed since you joined. A namesake, an old dispute, or a personal chapter surfacing where a seller will find it. You would never see the full picture from inside your own accounts, but your next client sees it in one search.
02 Plan · Spelled out in plain language
Then we put the plan in plain English
You have sat through enough listing presentations to spot a padded pitch. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We take complicated work and make it simple, and you will understand every line before you say yes to anything.
03 Execute · This is where we shine
Then we build it on ground you own
The build starts on your own lot. We build your website on a domain you control, because a subpage of your brokerage site disappears the day you switch firms. We set up review management so happy clients get asked at the right moment and new reviews arrive steadily, and when a review breaks a platform's rules, we flag it and pursue the appeal through to a decision. We write the neighborhood and market pages, we run the local search work that puts you on the map, and whatever else the plan calls for, we handle it. You get back to your clients.
The work is measured across the service area, not from a single search at the office. We track map position, listing accuracy, calls, and the searches that lead people to you, then report what changed and what needs attention next. We do not name clients without permission, in real estate least of all. That discretion is part of the service.
04 Monitor · You should not have to watch this
Then we watch it deal to deal
Real estate is high stakes, emotional, and slow. A deal can run for months and fall apart for reasons that have nothing to do with you, and the review it produces can land long after closing day. Search results move too: competitors change tactics, AI assistants revise what they say. None of that should be your job to track, so it is ours. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It reads in the gap between showings.
Watching closely has a second benefit. If something catches fire, a bitter review picking up steam or a dispute going public, you are not drafting a response alone at midnight. We know your footprint and your baseline, and we can begin responding the same day. That is what crisis response looks like when the people responding already know the neighborhood.
Clients on working with us
We have worked with people in your business before. Real estate runs on reputation and referrals, and so do we. The names below are real, and so are the words.
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed ... Perhaps most importantly, every single time I called them, they answered the phone.”
★★★★★“Since I began working with The Discoverability Company and Drew Chapin its founder in November 2023, I've seen incredible growth in my personal brand reputation and online visibility. ... I've experienced tangible growth in client inquiries and a noticeable uptick in brand recognition.”
★★★★★“I'd had an online presence from a past career that didn't quite fit my desired online narrative. The Discoverability Company helped me ... build a fresh, professional profile on Google, LinkedIn, and video platforms. ... My clients now find me quickly, and I have control over my online image.”
★★★★★“My computer repair shop relies heavily on local customers finding us online, and The Discoverability Company has made a huge difference. They improved our visibility across Google and local listings ... I definitely see more people finding us. They know what they're doing.”
What we'd actually do for real estate agents
Also relevant:Search Engine & AI Optimization / Monitoring
The seller already searched you. We can show you what they saw.
We pull your name the way a listing client does, set it beside the agents you lose listings to, and tell you what it takes to lead that comparison. Confidential, and we do not name the agents we work with.