For people / Lawyers
You argue for clients all day. Your search results should argue for you.
Every prospective client, referral partner, and opposing counsel looks you up before they engage. What they find is a mix of directory profiles you never wrote, reviews you cannot always answer, and now an AI summary. We manage all of it so it represents the practice you actually run.
Clients vet you before they ever call
The referral still arrives by name. Then the person holding your name types it into a search bar, and what comes back was mostly written by machines. Avvo and Justia built profiles for you from bar records you never reviewed, and for many attorneys those pages rank above the firm's own site. Docket aggregators bind your name to other people's worst moments, so a family lawyer carries strangers' divorces in their results and a defense lawyer carries their clients' charges. Somewhere near the top sits whichever review a stranger chose to leave.
The docket half of that is by design, not by accident: federal case records are public through PACER, and the aggregators build their pages on that feed. Nothing about the feed distinguishes the attorney of record from the defendant.
And here is the part that is unique to your profession: when a review is unfair, or comes from someone you never even represented, confidentiality keeps you from responding the way any other business could. In Pennsylvania, where we work, Rule of Professional Conduct 1.6(a) bars a lawyer from revealing information relating to the representation of a client without informed consent, and a bad review does not lift that. The platforms barely verify who is posting. You are the one bound by rules. That mismatch is exactly why reputation is a different discipline for lawyers, and why the do-it-yourself version tends to stall.
So here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what your name returns
Our first work is the searches your next client runs. Your name. Your name plus attorney. Your practice area plus your city. We run them on Google and in the AI assistants, because a growing share of people now ask ChatGPT to recommend a lawyer instead of searching at all, and the assistant answers with two or three names. Either you are one of them or you are absent, and most attorneys have never checked.
Then we audit every page that ranks for you: the unclaimed directory profiles, the bar listings, the old firm affiliation that never got updated, the court records that mention you, and the review that sits at position 1 when a referral checks your name before calling back.
02 Plan · Spelled out in plain language
Then we spell the plan out in plain English
Digital marketing plans have a reputation for being confusing and complicated, and in your industry they come wrapped in promises that should make any lawyer suspicious. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We take complicated work and make it simple. Every piece is scoped separately, in writing, and you approve exactly what gets done before it starts.
03 Execute · This is where we shine
Then we take the laboring oar
We claim and correct the directory profiles first, because they rank whether you tend them or not. We build or repair your website. We set up review management that asks well-served clients for feedback at the right moment, inside the advertising rules, with nothing fabricated, so no single unfair entry defines your average. Where court records attach your name to cases that misrepresent you, we work on that layer too. Articles, press, and whatever else the plan calls for, we handle it. You get back to practicing law.
On the review side, "nothing fabricated" is the law and not only our policy. The FTC's Consumer Reviews and Testimonials Rule, in force since October 2024, reaches bought reviews, insider reviews posted without disclosure, and review suppression, with civil penalties for knowing violations. A firm offering to bury a review for you is offering you the liability.
The results get measured against a documented baseline: which pages rank for your name, which profiles are accurate, which records qualify for action, and how the first page changes over time.
When a client asks what sealing actually reaches, Prisonpedia's page on expungement and record sealing is a neutral place to send them. We publish it, we keep it free, and it sells nothing.
04 Monitor · You should not have to watch this
Then we take over the watching
Your results move on their own docket: new reviews land, directories refresh their scraped data, AI assistants revise what they say about you. Billable hours should not go to tracking any of that, so it becomes our job. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It reads in five minutes.
Watching closely has a second benefit. If something catches fire, a case that draws press attention or a review picking up steam, we are not getting up to speed on the facts. We know your footprint and your baseline, and we can begin responding the same day. That is what crisis response looks like when counsel for your name is already retained.
What clients say about working with us
We have worked with lawyers and the businesses around them. The names below are real, and so are the words.
★★★★★“As lawyers and businesspersons, we have relied upon Drew Chapin and The Discoverability Company’s expertise in bringing our message to the digital marketplace. ... He has helped us stand out. I give him credit for a large part of our success”
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed ... Perhaps most importantly, every single time I called them, they answered the phone.”
What we'd actually do for lawyers
Also relevant:Monitoring / Removals & Suppression
Avvo and Justia built your profiles from bar records. We claim and correct them.
We map what a prospective client, a referral partner, and opposing counsel each find under your name, then price the work per item so you can approve it line by line. We do not name our clients, and that discretion is part of the point.
If you would rather look before you talk to anyone, the free scan reads your first page of Google results and tags what helps and what hurts.
More on personal reputation management, and the other people we do this for.