Meet Drew

I grew up in Connecticut watching my dad build a computer repair business one customer at a time.

Dad started it in 1995 with no franchise and no outside money. Thirty years later he still runs it with my brother. A real company, a reputation earned by hand. That business taught me the thing I have seen everywhere since. Being good at your work and being found for your work are two different skills, and very few people have both. My dad never ran an SEO campaign. He built his name the slow way. That still works. It gets much harder the moment an algorithm decides who gets recommended.

For nearly two decades my job has been figuring out how to make things discoverable. How to get a product to surface in search, how to rank in an app store, how to get a company in front of the person who is already looking for it. Microsoft, for distribution at full scale. Color Labs. Vermont Spirits. First business hire at Feathr, finding a revenue model for a product that did not have customers yet. Birthday.App. Along the way: a venture fellowship at Hustle Fund, mentoring at the Founder Institute and Temple, and an AI business fellowship at Perplexity, where it became obvious AI was about to change how people get found at all.

I also co-founded an advertising technology company that failed publicly. While trying to grow that business, I made poor choices that led the company to bankruptcy and a catastrophic legal fallout. The aftermath was a disaster in every sense. When the dust settled, my own name was the problem. For years, the first thing anyone found when they searched me was the worst chapter of my life, written by other people, sitting at the top of the page.

So I went and fixed it, with the same skills I had been using on storefronts and app listings for fifteen years. That is the part that changed how I think about this work. I had spent my career making products discoverable, and it turned out the whole toolkit worked just as well on a person. Not for an e-commerce shop or a startup app this time. For someone's name, and their shot at the next job.

I rebuilt my own online footprint from the ground up. I did not learn this work from a course. I lived it, and it is the reason I am good at it.

Now I do it for other people, and it is the part of the job I love. TDC exists because I kept meeting the same person. A good operator, invisible online, or worse, misrepresented, with no team and no time to fix it. Large companies have a whole department for this. Everyone else has one person already doing six jobs.

I touch every project. Most firms sell you a strategy on the phone and hand you to an account manager you never chose. Here, the person who built your plan is the person who answers your email. Even when a specialist runs the day to day, nothing goes a week without my eyes on it. My name is on the door. That is the only kind of accountability I trust.

We get shit done. That sentence is in our operating method on purpose, because it is true and because I want you to hold me to it. Done means live, verified, and shown to you. Read the whole method at how we work, or read the story and principles behind the firm.