For people / Political Campaigns
You have a race to run. We handle what the internet says about you.
Voters, donors, and reporters all search your name, and now they ask AI assistants too. We find what is out there before anyone else does, close what can be closed, and build the record you want leading.
Every race starts with a search
Before a donor writes a check, before a reporter writes a word, before an undecided voter makes up their mind, someone types your name into a search bar. What comes back can be decades old. A court filing, a forgotten post, a quote you gave once, a photo you never thought about again. Things that did not look like a problem at the time have a way of coming back when the stakes change.
If the race is contested, the other side treats your name as a project. They pull records, archive old posts, and hold what they find until the moment it does the most damage. Deleting things quietly does not work; recovered posts become their own story. And there is a newer wrinkle: a growing share of voters ask an AI assistant about candidates, and those assistants answer with full confidence even when they are wrong.
This applies well beyond statewide races. School board candidates, city council members, and appointees facing confirmation all carry real exposure. The answer in every case is the same: know what is out there before anyone else does. Here is exactly how we do that, in four steps and plain English.
01 Research · Getting the lay of the land
First we run the opposition research on you
Before we change anything, we run the searches everyone else will run. Your name on the first page of Google. Court records, financial filings, and the public record. Your social history across every platform, going back years. And the AI assistants, because what they say about a candidate often does not match what the search results say, and almost nobody checks.
You get a documented, unflinching audit of exactly what is out there: what helps, what hurts, what is missing, and what would surface under pressure. Nothing in it will surprise you mid-cycle, because you saw it first. The full scope of that audit is written up in our digital background check for political campaigns.
02 Plan · Spelled out in plain language
Then we brief you on the plan
A pile of findings is not a plan. We sit down with you, or with the committee, and walk through what the audit found and what to do about each piece: what can be closed, what needs a prepared response, and what the record should say instead. We take complicated work and make it simple. You will understand every line, and every dollar, before you say yes to anything. No jargon, no padding, no surprise invoices. Campaigns have seen enough vendors who cost a lot and explain little.
03 Execute · This is where we shine
Then we work the plan, quietly
Then the work starts, and it stays quiet. We close the records that can be closed. We build or repair the campaign and personal websites that should own the first page. We place earned media that says what you actually stand for, keep your profiles consistent everywhere a voter might look, and work on what the AI assistants say when someone asks about you. Whatever the plan calls for, we handle it. You get back to the race.
The work gets measured, and our published case studies show the same record-closing and page-one mechanics with numbers attached. Campaign engagements stay out of them by design: we do not name the campaigns we work for, and no one learns about this engagement from us. For people whose vendors can become the story, that discretion is part of the product.
04 Monitor · You should not have to watch this
Then we watch it through the cycle
A race moves daily and search results move with it. New coverage lands, old material resurfaces, AI assistants revise their answers. You have doors to knock and calls to make, so the watching is our job. We check your footprint weekly and send a plain-English report on what changed, what we did about it, and what comes next. It is short enough to read between stops, and it works for the candidate and the committee alike.
Watching closely is also what makes rapid response real. If an oppo hit drops or a story starts spreading faster than it deserves, we are not starting from zero. We already hold your file, and we can begin responding the same day. That is what crisis response looks like when the people responding compiled the research themselves.
From people who had something on the line
We have worked with people running for office before. We will not name them, and that is the point. The clients below chose to be named, and their words are their own.
★★★★★“Working with The Discoverability Company was an absolute joy. Drew is one of the most knowledgeable and professional individuals I've had the pleasure of working with. He took the time to understand what I was looking for and my business needs.”
★★★★★“I've been exceptionally impressed with Drew. His knowledge and commitment surpassed my expectations. He's well-versed in numerous concepts that can solve web-related challenges in a reasonable and timely manner. Be grateful if you're lucky enough to come across their work and team up with them!!”
★★★★★“Drew Chapin’s digital technical skills are top-notch, but what truly sets him apart is his ability to strategically deploy these talents. ... He approaches projects with a marketing mindset that maximizes impact and makes the technology work harder for your goals.”
★★★★★“We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait ... I do plan on working with Drew again and encourage you to, too.”
What we'd actually do for political campaigns
Also relevant:Search Engine & AI Optimization / Advertising Management / Crisis Communications
The opposition will do this research. We would rather do it first.
Court files, old posts, old quotes, whatever the AI assistants now volunteer about you. We surface all of it, close what can be closed, and have the answer ready for what cannot. Quietly, always.
If you would rather look before you talk to anyone, the free scan reads your first page of Google results and tags what helps and what hurts.
More on personal reputation management, and the other people we do this for.