Who we serve / For Nonprofits
You have a mission to run. How it reads online is our job.
Donors, grant funders, and volunteers all research an organization before they commit to it. We make sure what they find earns the gift, the grant, and the trust.
The grant is decided at a desk you never see
Before a board meeting and before a site visit, someone on a funder's team searches your organization's name, checks the watchdog profiles, and reads the first page of results. That judgment forms in under a minute, and you are rarely in the room to correct it. A major donor preparing a large gift does the same work with more rigor, searching your name alongside words like lawsuit or complaint to see what surfaces.
You usually lose these opportunities silently. The gift never arrives, the grant goes elsewhere, and you are left guessing why a promising relationship went cold. And a growing share of that research now runs through AI assistants, which summarize your organization from whatever they can find. If the pieces are thin or out of date, the summary is too.
Keeping all of that current is a communications job, and most nonprofits do not have a spare person to give it. So here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what funders find
Our research starts where a program officer's does. Your organization's name. Your executive director's name. Your board members, individually, because a program officer's diligence rarely stops at the org chart. We run them on Google and in the AI assistants, and we check the watchdog profiles donors trust, because those surfaces give different answers more often than you would expect. An organization can look strong in the news and still read as a risk on an incomplete profile.
If you want to see what this looks like at full depth, we publish our approach openly in our digital background check research. It is the same review a careful funder does, done for you before they do it.
02 Plan · Spelled out in plain language
Then we fit the plan to your budget
Nonprofit budgets have no room for vague retainers. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We know the budget is a real constraint, so the plan is built around yours, sequenced so the highest-stakes gaps close first. We take complicated work and make it simple, and your board can understand every line before you say yes to anything.
03 Execute · This is where we shine
Then we close the gaps
The gaps close in order of stakes. We complete and optimize the watchdog profiles first. We build or repair your website so it makes the case to a donor who has never heard of you. We place press coverage that validates the mission, clean up search results for your leadership, and pursue Wikipedia development where your coverage qualifies. Whatever the plan calls for, we handle it. You get back to the mission.
The results get measured against the funder's view: whether watchdog profiles are complete, leadership searches are current, credible coverage is visible, and AI assistants can identify the organization accurately.
04 Monitor · You should not have to watch this
Then we watch it between grant cycles
The profile a funder checks keeps shifting: watchdog pages refresh, coverage lands, AI assistants revise what they say about you. None of that should be your job to track, so it is ours. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It forwards cleanly to a board without a covering memo.
Watching closely has a second benefit. Nonprofits live on public trust, and when something catches fire, a controversy spreading faster than the facts or a complaint gaining traction in a grant cycle, hours matter. Because we already know your footprint and your baseline, we can begin responding the same day. That is what crisis response looks like when the people responding already know the organization.
Clients on working with us
The first review below is from a nonprofit we worked with. The rest are clients from other fields, and the words are all theirs.
★★★★★“We operate on a tight budget, so improving our online presence felt out of reach. The Discoverability Company offered a special discount for non-profits, and their work helped us show up in searches and get noticed by grant funders. Drew Chapin is truly a partner for impact-driven organizations.”
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed ... Perhaps most importantly, every single time I called them, they answered the phone.”
★★★★★“Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.”
★★★★★“Drew Chapin’s digital technical skills are top-notch, but what truly sets him apart is his ability to strategically deploy these talents. ... He approaches projects with a marketing mindset that maximizes impact and makes the technology work harder for your goals.”
Tell us what funders find when they search you.
One conversation. We will run the searches a program officer runs, show you what comes up, and tell you straight what can move on a nonprofit budget. Confidential, always.