Who we serve / For Startups
You're shipping something real. Make sure people can find it.
Your next customer, your next hire, and anyone doing diligence all look you up before they reply to you. More of them now ask an AI assistant instead of searching. We make sure what comes back is current, accurate, and yours.
The market checks before it talks to you
Somewhere right now, a prospect is asking an AI assistant for the best tools in your category. A candidate is reading your page one before deciding whether to reply. Someone doing diligence is typing your company name into an incognito window. None of them tell you they did it. They act on what came back.
And what comes back often stings. Plenty of founders have tried the category prompt themselves and watched the assistant name a smaller competitor, because that competitor has the third-party mentions an AI engine can cite and their company does not. Or page one is simply stale: a launch post from two pivots ago, a namesake, a description of a product you no longer sell. You built the hard part. The internet has not caught up.
If it is your own name that worries you, the raise, the recruits, the profile pieces, that is its own project: see our page for founders. For the company side, our startup reputation guide covers diligence, employer reviews, press, and crisis preparation. Here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what the market sees
Before we change anything, we run the searches your market runs. The category question in the AI assistants. Your company name in an incognito window. The quiet check a prospect makes before booking a demo. Google and the assistants disagree more often than you would expect: a startup can rank for its own name and be missing from the AI answer for its category entirely.
Then we count what the assistants have to work with. AI engines recommend companies they can cite, and a thin pool of credible third-party mentions means they cannot confidently name you, no matter how good the product is. We map your citation pool next to the competitors who do get named, so you can see exactly why they come back in the answer and you do not.
02 Plan · Spelled out in plain language
Then we give you the plan straight
You have seen the agency pitch before: guaranteed rankings, a twelve-month lock-in, a report every month and no way to tell what it bought you. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. No guaranteed rankings, because nobody honest can promise those. No lock-in, and you own every account, page, and asset we build from day one. We take complicated work and make it simple.
03 Execute · This is where we shine
Then we build your citation pool
From here, shipping is our job too. We build or sharpen your website. We write the pages that answer your category's buying questions and run the search work that gets them found. We land the articles and mentions that give AI assistants something to cite, and whatever else the plan calls for, we handle it. You get back to shipping.
The results get measured against the baseline from Research: branded page-one ownership, citation coverage, accurate company descriptions, and the category prompts that name you instead of a competitor.
04 Monitor · You have a company to build
Then we watch it while you ship
Your category moves faster than most. Models update and the AI answer changes overnight. A competitor announces a round and the comparison pages shift. None of that should be your job to track, so it is ours. We check your footprint weekly and send a monthly report in plain English: what changed, what we did about it, and what comes next. It reads in five minutes.
Watching closely has a second benefit. If something catches fire, a bad thread picking up steam or a stale article resurfacing the week diligence starts, we are not meeting your footprint for the first time. We know the baseline and can begin responding the same day. That is what crisis response looks like when the people responding have been watching all along.
People building companies on working with us
We have worked with people building companies before. The names below are real, and so are the words.
★★★★★“No VC will fund a founder they can’t find online. Before starting my pre-seed round, I used The Discoverability Company’s course to establish my personal online reputation as a startup founder. The process was easy, and now my search results reflect my story.”
★★★★★“I didn’t realize how important my personal search presence was until I started raising funds. The Discoverability Company’s reputation management course gave me the tools to make sure my profile was clean, professional, and easily discoverable. VCs have commented on how polished my digital footprint is.”
★★★★★“Drew Chapin’s digital technical skills are top-notch, but what truly sets him apart is his ability to strategically deploy these talents. His understanding of how to use technology not only to solve problems but to drive real marketing results is remarkable. ... If you’re looking for someone who brings both tech savvy and sharp marketing insight, Drew and The Discovery Company are the perfect choice.”
★★★★★“Discoverability Company is the real deal. Drew is an expert in this field to help you with your reputation and a better way to move through the online world and AI. A true value.”
Tell us what comes back when someone asks about your category.
One conversation. We will run the searches and the AI prompts your market runs, show you where a competitor's name comes back instead of yours, and tell you what it takes to change that. Confidential, always.