AI Assistants Cite Press Coverage. They Don't Cite a Company's Own Website
AI search engines rely on independent journalism to verify facts about companies rather than trusting claims made on corporate websites.
When users ask AI assistants about your market, systems pull from trusted third-party publications. Self-published blog posts rarely carry enough editorial weight to serve as primary citations. Earning legitimate press coverage provides the objective proof answer engines need to cite your business.
What Actually Gets a Reporter's Attention
Reporters ignore mass press releases, responding only to concise pitches built around timely hooks, proprietary facts, and relevant beat coverage.
Successful outreach requires pitching individual journalists who actively cover your specific niche. Tie your pitch directly to an active industry discussion and include a concrete, quotable finding. Avoid purchased distribution lists, which journalists routinely filter straight into spam.
We Pitch Real Publications, and Only Bill If It Lands
We handle media outreach manually with per-placement pricing, meaning you only pay a fee when an approved story successfully lands.
A dedicated specialist pitches real publications on your behalf rather than relying on automated wire blasts. We align incentives by charging only for confirmed editorial placements. If we do not secure coverage for your story, you owe nothing.