Most Press Releases Go Unread By a Reporter, or By AI
Reporters and AI search engines skip releases for the same reason: vague language without concrete facts to quote or cite.
The news itself is rarely the problem. Most drafts bury the actual announcement under marketing claims instead of stating the facts directly. When you write clear, standalone sentences with specific numbers, names, and dates, journalists can verify them quickly and AI answer engines can pull them into citations accurately.
The Structure That Gets Read By People and Picked Up By AI
Write a complete headline sentence and answer the core questions within the first two or three sentences of the lead.
Use the standard inverted pyramid structure. Put the city and date in the dateline, follow with the essential facts, and place background context in a closing boilerplate. State every factual claim cleanly so both a human reporter and an AI crawler can lift the detail without parsing through generic buzzwords.
We Write and Place It, Priced by the Placement
We write and pitch your release for a clear per-placement price instead of blasting automated templates to purchased lists.
A real writer drafts your copy to meet editorial standards and AI citation criteria. We identify relevant publications and handle direct pitching to real journalists. You pay for actual placement, with a clear process and no mass wire waste.