Who we serve / For E-commerce
Shoppers research your brand before they buy. We make sure the research closes the sale.
Every store gets the same silent checkup: a search in a new tab, a scan of the reviews, and now a question to an AI assistant. We keep all three saying the same thing, so the buyer who was ready to buy actually does.
The sale is decided in the tab they open next
A shopper finds your store, gets curious, and opens a new tab to search your brand before entering a card number. That search is the last checkpoint before the purchase, and it answers a question the shopper would never say out loud: are these people real, and will the order actually show up. If page one is your site, live profiles, and recent reviews, the answer is yes. If it is an old forum thread asking whether anyone else got burned, the answer is no.
You will never see this leak in your analytics, because the shopper never reaches the cart. The decision happened three steps earlier, on a review site or a search result your store does not control. A growing share of buyers skip the search entirely and ask an AI assistant where to buy, and it answers with one or two names instead of a page of options. Either you are one of those names or the sale goes to somebody else.
Checking every one of those surfaces is a job in itself, and you already have one. Here is exactly what hiring us looks like, in four steps and plain English.
01 Research · Getting the lay of the land
First we find out what shoppers see
Before we change anything, we run the checkup your buyers run. Your brand name. Your brand name plus “reviews” and plus “legit.” The question a shopper asks an AI assistant: where should I buy this, and can I trust this store. We run all of it on Google and in the assistants, because they disagree more often than you would expect. A store can rank well for its own name and be missing from AI answers completely. It is the same work as our digital background check, aimed at the moment of purchase.
Then we audit the surfaces around the store: your review presence on each platform that runs its own system, your marketplace listings, and your social profiles. A buyer who checks two of them will notice when the stories do not match. If you run ads, we look at the account too, starting with what it counts as a conversion, because ad dashboards have a way of reporting success the bank account never sees.
02 Plan · Spelled out in plain language
Then you see the plan, plainly
You have read enough agency decks: charts up and to the right, definitions nowhere. Ours is a conversation. We walk you through what the research found, what should change first, what it costs, and what to expect month by month. We take complicated work and make it simple, and you will understand every line before you say yes to anything.
03 Execute · This is where we shine
Then we take it off your plate
The work starts where buyers get intercepted. We set up review management so happy customers get asked at the right moment and new reviews arrive steadily on the platforms that intercept your buyers. We fix or rebuild the store pages that need it, write the articles, run the social posts that carry them, take over the ad account where there is one, and whatever else the plan calls for, we handle it. You get back to running the store.
The results get measured, and we publish the ones we can. A household-cleaning brand on Shopify came to us quietly losing money on ads that looked profitable: its worst month reported 672 conversions, and 5 of them were completed orders. We took control, cut monthly spend from $1,707 to $792, and held order volume, moving the cost of a real order from $59.90 to $28.14.
04 Monitor · You should not have to watch this
Then we mind the storefront
The surfaces around a store never hold still: reviews land on six platforms at once, competitors change tactics, AI assistants revise which stores they name. None of that should be your job to track, so it is ours. We check your footprint weekly and send a monthly plain-English rundown: what changed, what we did about it, and what comes next. It reads in five minutes.
Watching closely has a second benefit. If something catches fire, a one-star wave after a carrier delay or a thread claiming orders never ship, we already hold your baseline and can begin responding the same day. That is what crisis response looks like when the people responding already know the store.
Store owners on working with us
We have worked with people in your business before. The names below are real, and so are the words.
★★★★★“We're a DTC brand that sold 90% through Insta, though we knew we needed to be visible across platforms. Had no idea where to start because all of these other platforms have such specific rules and best practices. ... Drew and The Discoverability Company team set us up on everything from social media to AI platforms, and the results speak for themselves.”
★★★★★“We had the pleasure of working with Drew Chapin and his team at Discoverability Co. Although the work was delivered 2 weeks late, I cannot say enough about how pleased we are with the quality. Worth the wait ... I do plan on working with Drew again and encourage you to, too.”
★★★★★“Drew and the entire Discoverability Team were a dream to work with. They explained the steps, the timelines, the outcomes, and every aspect of the process exactly as I needed ... Perhaps most importantly, every single time I called them, they answered the phone.”
★★★★★“I've been exceptionally impressed with Drew. His knowledge and commitment surpassed my expectations. He's well-versed in numerous concepts that can solve web-related challenges in a reasonable and timely manner.”
Your buyers run a trust check before they pay. We run it first.
We look at your brand name, your review platforms, and what an assistant answers when a shopper asks where to buy, then name what is stalling the checkout and what clearing it costs. If you run ads, we will check what the account is actually counting. Confidential, always.