Record types How to run opposition research on yourself

Before you hire anyone to fix your search results, pull the four records yourself. What Google shows, what data brokers sell, what's in your background-check file, and what's sitting in federal court. Search results are the easy layer. The background file is the one that costs people jobs, it's free once every twelve months, and it names everyone who's pulled you. Work them in order: each layer hands you the next thing to check.

What you actually end up holding

A list, not a cleanup. You finish with four things: the URLs actually ranking on your name, your LexisNexis Consumer Disclosure Report, your federal court record, and the names of everyone who obtained a report on you, going back two years for employment purposes. None of it removes anything. It tells you what a screener, a landlord or a hiring manager already sees, which is what you were about to pay somebody to guess at.

What it costs, and what you hand over

Money: close to nothing. PACER registration is free, records run 10 cents a page capped at 3 dollars a document, and you're only billed if you pass 30 dollars in a quarter. Your consumer file is free once every twelve months. What you hand over is identity. Google's monitor wants every address, phone, email, nickname and maiden name you've used. California's DROP requires name, date of birth and ZIP code. Skip the credit card at PACER and the activation code comes by mail in 7 to 10 business days, and it can't be emailed, faxed or read to you.

What makes a dirty record look clean

An empty employment-screening file is not an all-clear. The CFPB says it plainly: many employment screening companies won't have information on you unless you authorized an employer or other end-user to obtain a report. The damaging report gets assembled when somebody orders it, out of court records and the files underneath, so audit the sources rather than the screeners. Same trap on the search layer, where an empty "To review" tab looks identical to being clean.

Start Google's monitor before anything else

Sign in and go to myactivity.google.com/results-about-you, then choose "Get started", or "Settings" if you've been there before. There is no signed-out version, and Google's help page says the feature is rolling out for users over the age of 18 in certain markets without publishing the market list. Do this step first, because it's the only layer that keeps watching for new results and emails you when they appear.

Enter every version of your name along with the information you want matched. Google's accepted fields include nickname, maiden name, multiple personal phone numbers, multiple home addresses and multiple email addresses, plus Social Security, passport and driver's license numbers. The variants are the whole point. A married name entered without the maiden name misses every record filed under the old one, and those are the ones that surprise people.

Turn notifications on, then watch the "To review" tab, where matches land and Google emails you. Nothing there removes anything by itself: you select a result, choose "Request to remove", and follow it under "Removal requests". While that populates, run the searches by hand in a private window, signed out, so you're reading a stranger's results instead of your own. Search your name in quotes, then your name plus your city, then your name plus your employer.

Find out what Google will refuse before you file anything

Google's personal-information route covers a closed list, published on its removal policy page: your address, phone number or email, Social Security or tax ID numbers, resident ID card number, bank or credit card number, pictures of your signature or ID, private records such as medical records, and confidential usernames and passwords. Doxxing qualifies when your personal info runs alongside explicit or implicit threats, or when there's a significant amount of aggregated personal info without a legitimate purpose. The link to start is labeled "Start removal request".

Approval is de-indexing, not deletion. Google states that it can only remove things from Google Search results, that the info still exists on the source web page, and that people might still find it through links, social media or other search engines. It also won't remove your personal contact info from pages owned by educational or government institutions, online newspapers, or business websites, and it may leave up anything it treats as newsworthy. Read that list before you build a plan around removals, because it is most of what people are actually worried about.

When a site has actually deleted or edited the page and Google still shows the old text, don't file a removal request. Sign in to Refresh Outdated Content, pick the "Page" or "Image" tab, paste the URL and "Submit". It does nothing if the live page still shows the information: the page has to have already been changed or taken down, and it is not a removal tool.

If you're in California, send one request to every broker

Go to privacy.ca.gov/drop and choose "Get started with DROP". The state says one request reaches over 600 registered data brokers. Residency runs through the California Identity Gateway, and you don't create an account there. Required fields are name, date of birth and ZIP code, and that is the entire mandatory set. There is no national equivalent, so outside California you're filing opt-outs one broker at a time.

Add the optional identifiers anyway. Email addresses, phone numbers, Mobile Advertising ID (MAID), Connected TV ID and vehicle identification number (VIN) are all optional, and the agency states the trade plainly: the more information you enter, the more likely your data will be deleted. Submit, then save the 8-digit DROP ID from the confirmation page. You can have it emailed at submission, and it's what you need later to check status.

Come back through "Check DROP status" and read the labels honestly. "Record not found" and "Opted-out" are not proof your data is gone. The first means the broker has nothing or couldn't locate you; the second means it couldn't make an exact match and has only stopped selling. The fix for both is more identifiers added to the same request. Brokers had to begin processing on August 1, 2026, have up to 90 days to report back, and must re-check and delete new matching data at least every 45 days after that.

DROP will not touch the two layers that cost people jobs. Its exemptions are explicit: public records like vehicle or real estate ownership and voting records, patient health information under HIPAA, information that affects your credit score under the Fair Credit Reporting Act, and financial information under Gramm-Leach-Bliley. So it reaches nothing in your court record and nothing in your background file. It also doesn't cover what you gave a business directly, which is a separate privacy request you make to that business yourself.

Pull the file your background check is actually built from

Order your LexisNexis Consumer Disclosure Report, which carries real estate transaction and ownership data, lien, judgment and bankruptcy records, professional license information and historical addresses. Three routes: "Request a Consumer Disclosure Report Online", the "Printable Request Form" mailed to LexisNexis Risk Solutions Consumer Center, P.O. Box 105108, Atlanta, GA 30348-5108, or the phone at 1-866-897-8126.

Start it today, because even the online route goes through the mail. LexisNexis says that once it has verified and processed your request, you receive a letter by U.S. Mail explaining how to access the report online. No turnaround time is published, so anyone quoting you one is guessing. Order it before you need it, not in the week a background check is already running.

Then go to employees.theworknumber.com and choose "Register" or "Log In". You no longer need an employer code. "View Your Data" shows the employment and income data held on you, and it also shows the names of any verifiers that have requested your information in the last 24 months. "Freeze Your Data" is available at any time and at no cost, and "Dispute Your Data" is where an error goes.

Think before you freeze. The freeze is free, but it's also what a mortgage lender or a new employer hits when they try to verify you, so set it while you're not applying for anything. For everyone else holding a file, work the CFPB's list of consumer reporting companies, current as of January 2025, using "Download as CSV". Employment-screening entries marked "Free report" include Asurint, Cisive, backgroundchecks.com, DISA Global Solutions, Pre-employ.com, Universal Background Screening, ADP Screening & Selection Services and The Work Number.

Ask for the two things nobody asks for

When you request a file, ask for more than the data. 15 U.S.C. 1681g entitles you to all information in your file, the sources of that information, and the identification of each person, including each end user, who obtained a consumer report on you. Put that sentence in the request. A request that only says "send me my report" gets you the data and none of the rest, and the rest is the part worth having.

The recipient list is the payoff of the whole audit. It runs back two years for employment purposes and one year for any other purpose, and it must carry the name of the person or, where it applies, the trade name written in full. Ask and you also get their address and telephone number. That list tells you who has already been checking you out, and when something in a report is wrong it tells you exactly which company to aim the dispute at.

15 U.S.C. 1681j makes that disclosure free once during any 12-month period and requires delivery not later than 15 days after the request. It applies to nationwide and nationwide specialty consumer reporting agencies, which is the category LexisNexis and The Work Number sit in. The smaller screeners still owe you the 1681g file when you ask; the 12-month and 15-day clocks are what you cite to the specialty bureaus. These are entitlements, not customer service. A specialty bureau still sitting on your request past fifteen days is out of compliance, and the statute is what you cite in the follow-up.

Search the federal courts, then go get the county ones

Register for PACER, Case Search Only. There is no fee to register. Provide a credit card and you get prompt access; leave it off and an activation code is mailed to you, 7 to 10 business days, and for security reasons it can't be emailed, faxed or given over the phone. Start this the same day you start everything else, so the code is in hand by the time you need it.

Search your name across the national index at the PACER Case Locator. Fees are 10 cents per page, capped at 3 dollars per document, and you're only billed if you accrue more than 30 dollars in the previous quarter, so a personal audit is normally free. Court opinions are always free. The threshold resets quarterly rather than annually, so a long afternoon of searching is what tips you into an actual bill.

PACER is federal only. State and county courts are separate systems with their own search tools and their own fees, and a case that never went federal will not appear in PACER at all. List every county you've lived in, then search each clerk of courts by name and date range. There's no national index for that layer, so budget an evening and do it by hand.

What this audit cannot fix, and what to do with each dead end

A refusal on public-interest grounds doesn't change by resubmitting. Google won't take your contact info off pages owned by educational or government institutions, online newspapers, or businesses, and it may leave up anything it treats as newsworthy. Nobody removes those, including any firm quoting you a price to. What's left there is suppression rather than removal: building and ranking accurate pages you control so the old result stops being the first thing on your name.

An inaccurate background file is a dispute, not a removal. You go back to the company that furnished it, and the source list you asked for under 1681g is what tells you which one that is. A federal court hit on a sealed, expunged or dismissed matter belongs to the court that issued it, not to a search engine, and it's a filing in that court rather than a form you submit anywhere online.

Run this once and you have a baseline, not a solution. Brokers repost, people-search sites spin up new URLs for the same profile, and a screener assembles a fresh report every time somebody orders one. Put a date in the calendar, run the identical searches, and check your DROP status. The point is knowing which of the four problems you actually have before you spend money solving a different one.

The audit tells you which problem you have

Run the four layers yourself this week. When the list comes back and the first two pages of your name are the problem, Personal Reputation Management is $2,488, one time, and it covers the whole thing: a written result-by-result assessment, the removals filed and chased with a result on every one, accurate pages built and promoted to outrank whatever stays, and monitoring included indefinitely so you're not the one checking.

Have us do it.

Everything above, filed for you, chased for you, and reported back. One flat fee.

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Written by Drew Chapin, who ran all of this on his own name first.