Opposition research starts before you announce
Opposition research begins long before a candidate announces, and long before the campaign feels ready.
Voters, donors, reporters, staff, and opponents assemble a picture from old articles, clips, records, and posts. If the campaign has not inventoried what is there, somebody else gets to introduce it first, with their choice of context.
Know the record before you ask anyone to trust it
Inventory what is public, correct what is wrong, and prepare the footprint before launch.
Our guides show how to inventory the material already attached to a candidate’s name and prepare the wider footprint before launch. A real history stays real. The work is to avoid preventable surprises and correct what is factually wrong.
Explore these and other free resources.
Then we're the rapid response team.
Campaign timelines do not leave room for a ticket queue or a team learning on the fly.
We provide confidential monitoring, rapid response, content strategy, press support, and removal work where it is possible. Everything stays between us and the campaign. When a story starts moving, you reach people who already know the record and the plan.