Pull up your last campaign. People clicked. A bunch of them did not buy. So where did they go? Most of them went and typed your name into Google. That is the moment nobody bothers to optimize, and it is the one that settles the whole thing. Somebody can love your ad and still bail in about ten seconds flat if your name drags up a complaint board or a Facebook page you abandoned in 2019. You paid for the click. They left anyway. The ten seconds after the click, that is what we work on.
The Traffic You Bought Is Leaking
You spend on ads already. Cool. Hardly anybody spends a nickel on the search result sitting right beside the ad, and that is the one quietly closing or killing the sale. Someone googles your brand right after they see you. They are asking one thing, and they will not say it out loud. Can I trust these people. Page one is your site, your reviews, your actual profiles? Then yes, they buy. Page one is a forum thread from 2021 titled "anyone else get burned by" your store? Then no, and the money you spent to get them there just walked out the door.
So we fix the part the ad budget cannot reach. We make your branded search yours, not whatever some stranger posted three years ago and forgot. It does not buy you more clicks. It just stops the clicks you already bought from dribbling out the bottom. We pulled this off for a store last year whose paid spend kept bleeding, got it converting on branded search, and we did not touch their media budget once. The quick version lives in our case studies.
Reviews Are the New Product Page
Nobody reads your product copy. They read the reviews. And reviews fib a little, because the happy customer takes the package and vanishes while the one guy who had a rough Tuesday sits down and writes three paragraphs. That is how a genuinely good store ends up wearing a rating it did not earn. We put a review program in place that taps the happy ones on the shoulder at the right second, so the average finally looks like the work.
Fake review, planted by a competitor, against the rules? Whole different job, and a winnable one. Some of those come right off. Our guides on getting Google reviews removed and Trustpilot reviews removed spell out what is doable, and we will drop yours in the right pile on day one.
What AI Says About You When You Are Not Looking
People ask ChatGPT and Gemini and Perplexity where to buy things and whether a brand is worth the gamble. The answer they get back is stitched out of your site, your reviews, and whatever else floats around about you. Store is not built for it? The assistant just skips you. Some old complaint is the loudest thing out there? The assistant hands it straight to your next customer, word for word. We run AI search optimization so the stuff these tools are reading is current and actually right. Start with our guide on showing up in AI search results.
And we do not gouge you the way the big firms do. The cost guide puts the numbers in front of you. A la carte, all of it, and you sign off on the price before we lay a finger on anything.
If you run a store and your branded search or your reviews or your AI answers are quietly costing you orders, book a consultation or get started and we will put together a plan that fits your store.
Resources for E-Commerce Brands
- Getting more Google reviews, Turn happy customers into proof
- Responding to negative reviews, Protect the sale without sounding defensive
- Appearing in AI search results, Get recommended by the assistants
- Local SEO guide, For stores with a physical footprint too