Read our guide on how to get press coverage for the full playbook. For startups, see our startup PR strategy guide for how early-stage companies approach press without a PR firm. Getting press coverage used to be about PR agencies, monthly retainers, and hoping a journalist would return your call. The industry built itself around long-term relationships and vague promises of "media exposure." Meanwhile, most small businesses and individuals never saw a single published article from their $5,000 a month PR engagement. We do not do PR. We do press placements. That means we place specific articles in specific publications, you know what you are getting before you pay, and the deliverable is a published piece with your name on it. No retainers. No spray-and-pray pitching. No six-month contracts with nothing to show for them.
Editorial Press Placements
An editorial press placement is a full article about you or your business published in a legitimate news outlet or industry publication. It is not a press release. It is not a sponsored content label buried at the bottom of a sidebar. It is a real article that reads like journalism because it is structured, sourced, and edited like journalism. These articles rank in Google, get indexed by AI systems, and serve as trust signals to anyone who searches your name.
We work with editorial teams and contributor programs at a range of regional, national, and industry-specific publications. When you engage us for a placement, we identify the outlets where your story fits naturally. We handle the pitch, draft the article, and work with the publication's editorial team to get it published. You approve the final version before it goes live. The published article lives on the outlet's domain, carries their authority, and ranks for your name and relevant keywords.
Press placements are one of the most effective tools for improving search results. A single article in a high-authority publication can appear on the first page of Google for your name or business name within days of publication. Multiple placements across different outlets build a wall of positive, credible content that pushes down anything negative and gives AI assistants a rich narrative to draw from when someone asks about you.
We price placements on a per-article basis. You know the publication, the cost, and the timeline before you commit. There are no retainers and no monthly fees. If we cannot place the article, you do not pay. Learn more about how press coverage fits into a broader discoverability strategy for founders and executives, or schedule a press strategy consultation.
Contributor Content
Contributor content is bylined work published under your name, with appropriate paid-content disclosure per the publication's standards. Readers see clearly when a piece is contributed rather than independently reported, which is the line we draw and the reason these placements hold up over time.
Contributor content puts your name and expertise directly in front of the audience that matters most to your business. For background on building broader media credibility, read our guide on how to get press coverage. Unlike editorial placements where you are the subject, contributor pieces position you as the author and thought leader. Your name appears at the top of the article with your credentials and bio. Readers associate the publication's authority with your expertise. Search engines associate the publication's domain authority with your name.
We draft the piece collaboratively from an intake call where we capture your perspective and the points you want to make. You review and approve the final draft. The publication handles disclosure under its own contributor-content policy. The article is published under your byline with whatever sponsored or contributor labeling that outlet uses.
Contributor content is particularly effective for professionals who want to establish authority in a specific field. If you are a financial advisor who wants to be known for retirement planning expertise, a bylined article in a financial publication does more for your credibility than a hundred social media posts. If you are a founder trying to attract investors or enterprise clients, a published piece in a business outlet signals legitimacy in a way that your own blog cannot. The content lives on the publication's domain, ranks in search, and gets cited by AI when someone asks about experts in your field.
We offer contributor placements across business, technology, healthcare, finance, legal, and lifestyle publications. Like editorial placements, pricing is per engagement with no retainers. We recommend a mix of editorial placements and contributor content for the strongest overall impact. Read about how press coverage works for small businesses and lawyers, or schedule a press strategy consultation.
Press Release Distribution
Press releases serve a different purpose than editorial placements. They are designed for broad syndication of time-sensitive announcements: product launches, funding rounds, executive hires, partnerships, awards, and company milestones. A well-distributed press release gets picked up by Google News, appears across dozens of syndication outlets, and creates a timestamp of your announcement that search engines and AI systems can reference.
We write and distribute press releases through established wire services that guarantee placement on major news aggregators. The release gets indexed in Google News, syndicated across regional and national outlets, and archived permanently. For search purposes, the syndication creates multiple indexed pages tied to your name or company name, which helps build out your search footprint and gives AI assistants additional data points to reference.
That said, we are honest about the limitations. Press releases on their own do not build lasting authority the way editorial placements do. Syndicated releases tend to rank for a few weeks and then fade. They are most effective when used alongside editorial placements as part of a broader content strategy. A press release announces the news. An editorial placement tells the deeper story. Together, they create a comprehensive narrative across the web.
We price press release distribution as a flat fee per release, including writing, formatting, and distribution. If you have a newsworthy announcement, we will tell you whether a press release, an editorial placement, or both makes the most sense for your goals. We are not going to sell you distribution you do not need. Learn more about building your AI discoverability, or schedule a press strategy consultation.