Case Studies
The work is confidential, so the names stay private. The results do not. A selection of engagements, anonymized and described in broad terms.
Local Small Business: From Zero to #1 on Google Maps
The challenge. Local service businesses that were slipping out of the map pack and losing the reviews-driven trust that brings in calls.
What we did. Local SEO cleanup, a Google Business Profile rebuild per location, and a steady review-generation cadence.
The result. Recovered map-pack visibility and rebuilt the review profile across every location.
Read the full case studyTaming a Runaway E-Commerce Ad Spend
The challenge. A household-cleaning brand on Shopify had lost money on Google Ads under two different agencies, running a negative return on spend.
What we did. Rebuilt the account, cut the wasted spend, fixed the Shopify product feed, and managed it like the money mattered.
The result. From a negative return to 2.1x–18x by campaign, on roughly a third of the prior monthly spend.
Read the full case studyA New Business, Discoverable From Day One
The challenge. A new venture needed its founder and brand to own search from launch, before anyone else could define them.
What we did. Entity establishment, owned properties, and an authority footprint built ahead of the public launch.
The result. Owned the founder and brand search from the first day it mattered.
Read the full case studyClearing the Record After a Federal Case
The challenge. An individual rebuilding after a federal case found court coverage and aggregator pages dominating the first page of their name.
What we did. Suppression through owned assets and authoritative placements, paired with removal requests wherever eligible.
The result. Damaging results pushed off page one and replaced with a controlled, accurate first impression.
Read the full case studyA Founder's Bankruptcy Case, Off Page One
The challenge. A technology founder's name was tied to a bankruptcy-related lawsuit and the news coverage around it, none of it removable at the source.
What we did. Honest sorting of removable vs not, then a stronger first page of authoritative assets built to outrank the litigation coverage.
The result. Bankruptcy and fraud coverage suppressed off page one, with the founder's real work taking its place, and monitored to stay down.
Read the full case studyDetails anonymized to protect client privacy.