Most Marketing Vendors Don't Know the Bar Rules Exist
Most marketing agencies write legal promotional copy without ever reading the professional conduct rules that govern your license.
Standard marketing playbooks rely on aggressive review solicitation, subjective superlatives, and unverified testimonials. When applied to legal practices, those tactics violate bar rules that prohibit misleading statements and unvetted outcome comparisons.
What's Actually Allowed, State by State
Lawyer advertising is protected commercial speech under Bates v. State Bar of Arizona, but permitted marketing formats vary by jurisdiction.
Under Rule 7.1, you can promote verifiable facts, practice areas, and objective credentials without issue. Restrictions focus on unsubstantiated claims like calling yourself an expert without formal certification. Requirements also vary by state. For example, Florida requires mandatory disclosures and a $250 filing fee with its Ethics and Advertising Department for certain ads.
We Work Inside the Rules, Not Around Them
We handle legal reputation management and marketing updates under a fixed price, checking every asset against your state's actual rules.
You work directly with someone who reviews your copy against jurisdiction-specific advertising standards. We never publish superlatives, non-compliant testimonials, or unapproved claims. Every asset is built to generate visibility while protecting your standing with your state bar.